Past Events
Thursday, February 6, 2014
Young Professionals
Listen in as Carolyn Gerard, Principal of Gerard Agency and her client partner Kim Feil, Former EVP and Chief Marketing and Strategy officer at OfficeMax discuss a typical project (if such an adjective can be used) from start to finish – fully engaging several departments and at least 2 companies. See how it takes a village for a project to begin, get approved and finally launch.
Tuesday, February 4, 2014
Carla Johnson, Principal, Type A Communications
During this introductory level presentation, you will learn:
Why a content strategy matters, How it affects the success of a content marketing program,
How to develop a business case to gain executive support, Specific steps to create a content strategy, What 2 questions to ask as soon as you leave this program.
Wednesday, January 29, 2014
Breakfast Seminar
Presented by: Theresa Damato, Vice President Marketing Communciations at Trustwave, Eric Marcy, Vice President Marketing Operations at SAVO Group and Jennifer Stoll, Head Of Strategic Planning, Pepper North America
Learn how to develop lead nurturing programs incorporating automation at the January Breakfast Seminar. This session will cover using mapping your customer lifecycle, content strategies, entry and exit points, aligning marketing with sales and calculating ROI/RPM.
Tuesday, January 28, 2014
Member Dinner
This event is sold out.
To be added to the waiting list, please email Marla Schrager at [email protected]
Join BMA Chicago for the January Member Dinner. Enjoy a delicious meal and wine while mixing and mingling with your fellow BMA members. This member dinner will be hosted by Teresa Poggenpohl, Senior Managing Director – Global Image, Accenture and Britton Picciolini, Sr. Agency Business Development Manager, Google.
Thursday, January 23, 2014
Marketing Innovators Luncheon Seminar
Tom Ricketts, Chairman, Chicago Cubs
The Chicago Cubs enjoy coveted brand recognition and passionate customer loyalty built on a remarkable history. Join us on January 23rd when Tom Ricketts, Chairman of the Chicago Cubs, will discuss the evolution of the Chicago Cubs brand and its future, and share how he uses his experience as the founder and Chairman of Incapital LLC to strengthen a beloved, cherished brand.
Wednesday, December 18, 2013
Breakfast Seminar
Featuring: Mark Jeffery, Director of Technology Initiatives & Senior Lecturer, Kellogg School of Management and author
Increase your marketing performance by 10x using the 5 insights for data driven marketing in B2B. Examples will include Microsoft, DuPont, Intel, and other major B2B companies and healthcare organizations. Mark Jeffery is the award winning author of Data-Driven Marketing – the 15 Metrics Everyone in Marketing Should Know, which was recently named by Jeff Bezos to his personal top 12 business books to read list.
Thursday, December 12, 2013
Marketing Innovators Luncheon Seminar
Presented by: Michael Brenner, Vice President of Global Marketing and Content Strategy, SAP
Today’s B2B buyer is overwhelmed with more information than they can consume. To break through the clutter, you need to build a content hub that helps your buyers and converts them into loyal customers. On December 12th, Michael Brenner (@brennermichael), VP of Marketing and Content Strategy at SAP will present how he built the case for a more strategic approach to content marketing.
Thursday, December 5, 2013
Young Professionals
Featuring: Lance Baird, Vice President of Business Strategy and Development at Slack and Company and Kevin O'Connor, professional speaker, consultant and author.
In the world of B2B marketing, presentations are bountiful. They help seal deals, tell brand’s stories, share creative and strategy, and even make or break careers. Being a great presenter takes practice, charisma and confidence, and is often a challenge for young professionals.
The BMA Chicago Young Professionals group invites you to take your presentation skills to the next level on December 5th by learning tips that will help you nail every presentation from Lance Baird, Vice President of Business Strategy and Development at Slack and Company.
Wednesday, November 20, 2013
Breakfast Seminar
Presented by: Maureen Boyle, Director of Creative Services for Cars.com, Christopher Payne, Director of Business Development at Resolution Production Group and Doug Kamp, Executive Creative Director at gyro
Video content for businesses is in high demand and is more relevant to corporate marketing and communications day-by-day. A panel discussion made up of a leading B2B agency, a video and post-production house, and a corporation will focus on best practices, creative strategies and share things to consider when approaching video content creation.
Thursday, November 14, 2013
Marketing Innovators Luncheon Seminar
Lisa Smith, Director, WW Marketing, IBM
The new IBM Global C-suite Study The Customer-activated Enterprise embodies one of the largest collections of C-level executive insights produced anywhere in the world. Lisa Smith, Director, WW Marketing, IBM, will share a top-line of the study insights that will help marketers understand and activate change to support the board room insights across their organizations. In addition, she will lead a conversation with senior marketing leaders about the study insights and their pragmatic thoughts & reactions.
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