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October 18, 2012: David Aaker

Jeff Willinger asks David Aaker from Prophet how to keep your brand relevant and how to crush your competition in the October BMA Chicago One Question.

 

May 3, 2012: Maggie Jackson

Maggie Jackson, award-winning columnist and author of Distracted In her most recent book, "Distracted: The Erosion of Attention and the Coming Dark Age," Maggie makes it clear that if we continue down the road of scattered attention spans and widespread societal ADD, we will be in danger of squandering and devaluing the essence of humanity, and our technological age could ultimately slip into cultural decline. Still, Maggie describes some of the exciting new scientific research that shows how focus, awareness, and judgment can be nurtured, with positive results.

 

May 3, 2012: Bruce Rogers

Bruce is responsible for managing Forbes' Insights thought leadership research division, as well as the Forbes CMO Practice, including revenue from custom research created for blue-chip companies such as IBM, Google, KPMG, P&G, HP, and Mastercard. He is the co-author of "In the Line of Money: Branding Yourself Strategically to the Financial Elite."

 

March 1, 2012: Neal Campbell

How will you empower your sales force to utilize social media? CDW looks to take the reins and use every resource in a productive manner.

 

February 25, 2012: Cindy Mielke

In the world of business-to-business marketing, no other topic even comes close to the buzz generated by the emergence of social media in the past couple of years. The blogosphere is full of advice on implementing a Facebook or Twitter strategy, creating your own blog or leveraging SEO and SEM to attract new customers. But aside from the buzz, has anyone actually incorporated these tools into their marketing efforts with any success? Cindy Mielke, manager, marketing strategy, Marketing Innovators International, who is a leading provider of incentive, recognition, and loyalty programs, answers the One Question.

 

February 25, 2012: Matt Aldrich

In the world of business-to-business marketing, no other topic even comes close to the buzz generated by the emergence of social media in the past couple of years. The blogosphere is full of advice on implementing a Facebook or Twitter strategy, creating your own blog or leveraging SEO and SEM to attract new customers. But aside from the buzz, has anyone actually incorporated these tools into their marketing efforts with any success? In this video, Matt Aldrich, director of Business Intelligence and Customer Marketing for Navistar answers the One Question. Matt has been able to open new marketing channels and strategies to deepen customer relationships with Navistar's brands and products.

 

February 25, 2012: Brian Krause

In the world of business-to-business marketing, no other topic even comes close to the buzz generated by the emergence of social media in the past couple of years. The blogosphere is full of advice on implementing a Facebook or Twitter strategy, creating your own blog or leveraging SEO and SEM to attract new customers. But aside from the buzz, has anyone actually incorporated these tools into their marketing efforts with any success? Brian Krause, vice president, marketing communications for Molex answers the One Question in this video.

 

April 6, 2011: Michael Krauss

Michael Krauss moderated the April 2011 BMA Chicago luncheon on Social Media. In this video, Sima Dahl asks him for his top take-aways.