Webinar: Building the Beast - 5 Steps to Creating and Actionable Content Marketing Strategy
Carla Johnson, Principal, Type A Communications
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this introductory level presentation, Carla will cover:
- Why a content strategy matters
- How it affects the success of a content marketing program
- How to develop a business case to gain executive support
- Specific steps to create a content strategy
- What 2 questions to ask as soon as you leave this program
ABOUT CARLA JOHNSON
la Johnson, Principal, Type A Communications, helps companies tell better stories. She’s a Lead Consultant to the Content Marketing Institute, on the Board of Directors for the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, and writes on the power of brand storytelling, content marketing, sales enablement and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter.
http://www.GoTypeA.com
This program is brought to you by our friends at BMA Colorado.