Past Events
Tuesday, April 16, 2013
Young Professionals
Do you ever wonder how some of your favorite products end up in your hands? It’s not as simple as just running to the store. Our expert panel including Al Maag - Chief Communications Officer, Avnet, Inc. (@almaagAvnet), Jake Gress - VP of Marketing, L&W Supply, USG Corp (@jakegress1) and Kendall Wirtz - HR Business Partner, Wirtz Beverage Illinois will answer tough questions and provide their insights into how that product ends up in your hand, from production and distribution to marketing and consumption.
Thursday, April 4, 2013
Marketing Innovators Luncheon Seminar
Join Larry Magnesen, Chief Marketing Officer of Fifth Third Bank, as he reveals the bold steps that “the Curious Bank” is taking to move a 155 year old bank through unprecedented changes in both marketing and banking – with some ideas that are equally adaptable to other business marketers.
Tuesday, March 26, 2013
Member Dinner
This event is limited to 30 guests. Register today!
Wednesday, March 20, 2013
Breakfast Seminar
Recent research conducted with the Digiday audience reveals that while marketers want to use data to provide insightful, customer-centric experiences, they struggle to make sense of the vast new information flowing into their marketing processes. Join Acxiom’s Andrew Dorn as he explains how to connect customer data toward better experiences and results.
Tuesday, March 12, 2013
Member Dinner
This event is limited to 22 guests. Register today!
Thursday, March 7, 2013
Marketing Innovators Luncheon Seminar
Achieving brand differentiation in a highly competitive, technology-oriented service industry is a challenge. Join Teresa Poggenpohl, Senior Managing Director – Global Image for Accenture, as she explains how Accenture developed an approach that would differentiate itself from the competition, enrich its brand value and increase the market’s understanding of the breadth and depth of its services.
Wednesday, February 20, 2013
Breakfast Seminar
Lead generation is a high priority, and connecting sales and marketing in a channel ecosystem can be tricky. Eric Martin, Senior Director of Marketing at SAP will share how SAP develops and measures demand generation campaigns to provide qualified leads, enabling sales and marketing to work together.
Wednesday, February 13, 2013
Young Professionals
Becoming Recommended: Word of Mouth as the Center of the BtoB Marketing Mix
How your brand is talked about and recommended is the #1 most influential determinant of your business success. Learn key insights and best practices as they apply to your business from Zocalo Group’s (@zocalogroup) Paul M. Rand (@paulmrand), president and CEO, and Marty Finn (@martyparty1) senior account supervisor.
Thursday, February 7, 2013
Marketing Innovators Luncheon Seminar
Tight budgets. Splintered audiences. Information overload. B2B is in flux – but you can still keep your sales pipeline full. Brian Krause, VP of Marketing and Communications at Molex, explains why an integrated approach should be a constant in times of change.
Tuesday, January 29, 2013
Member Dinner
SOLD OUT!
Don't miss out on January’s member dinner at the Seasons 52 in Schaumburg. Sip on some wine and enjoy some delicious food and the company of your fellow BMA members. This dinner will be hosted by Suzanne Martin, our immediate past president and CMO at Revenew Systems and Belinda Hudmon, Senior Director of Digital Strategy and Operations at Motorola Solutions.
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