Past Events
Wednesday, January 16, 2013
Breakfast Seminar
Join Fritz O'Connor, Director of Strategic Marketing at GE and Jerry Alderman, CEO and Founder of Valkre Solutions, Inc. as they discuss Differential Value Proposition (DVP®), a patented system to win new customers and unlock growth. Jerry and Fritz will bring real world customer examples from GE and Owens Corning to address the key issues that impact Business-to-Business sales and marketing executives today.
Thursday, January 10, 2013
Marketing Innovators Luncheon Seminar
The great thing about starting up a company is having the freedom to develop new ideas and marketing rules. If you’re a marketer at an established company, you have the same freedom more than you think. Join a panel of Chicago startup visionaries as they share transferable entrepreneurial growth strategies. Think you can’t go back to square one and restart your marketing strategies? Think again.
Tuesday, December 18, 2012
Breakfast Seminar
We live in a world of intense competition; companies face threats from all parts of the globe. The more profitable your business, the greater the chance you will soon encounter a new competitor. Join Kellogg Professor, Tim Calkins, author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, for a look at the shadowy world of defensive strategy.
Thursday, December 13, 2012
Young Professionals
Have you thought to yourself "what is gamification and how does it work in BtoB?" Come and join other BMA Chicago Young Professionals on Thursday, December 13 at Emporium Arcade Bar (@EmporiumChicago) to get these answers.
Thursday, December 6, 2012
Marketing Innovators Luncheon Seminar
Join Sue Sears and Amy Walker Barrs from Kimberly-Clark’s B-to-B business on December 6 at the Standard Club as they reveal how the company avoided commoditization with a customer-first strategy that identifies “Exceptional Workplaces.”
Wednesday, November 28, 2012
Member Dinner
Don't miss out on this month's member dinner at the Backyard Barbeque Store in Wilmette where you can grill up a delicious meal while getting to know your fellow BMA members a little better. This dinner will be hosted by Linda McGovern, our board president and Director of Marketing at USG; George Rafeedie, membership chair and founder of Tell Your Story Brand Communications and Marla Schrager, our Executive Director.
This dinner is limited to 30 guests. Register today!
Wednesday, November 14, 2012
Breakfast Seminar
Come learn how businesses of all sizes are starting to leverage the power of custom developed Sales Tool Apps on the iPad to increase awareness, engage and delight their customers, and differentiate their brand in the market place.
Thursday, November 1, 2012
Marketing Innovators Luncheon Seminar
Join content marketing author and strategist Joe Pulizzi, who'll share exclusive research on content marketing and give dozens of takeaways on what to do with your content marketing strategy right now.
Thursday, October 25, 2012
Young Professionals
Join us as we tour award winning creative departments in Chicago including Accenture, Slack & Company and gyro. You will learn about topics such as: their creative process, a specific campaign or how they recruit young people. Drinks, apps and transportation provided.
Thursday, October 18, 2012
Marketing Innovators Luncheon Seminar
David Aaker, Vice-Chairman, Prophet and Prolific author. He will discuss his latest book: Brand Relevance: Making Competitors Irrelevant and related theories.
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