Past Events
Thursday, January 23, 2014
Marketing Innovators Luncheon Seminar
Tom Ricketts, Chairman, Chicago Cubs
The Chicago Cubs enjoy coveted brand recognition and passionate customer loyalty built on a remarkable history. Join us on January 23rd when Tom Ricketts, Chairman of the Chicago Cubs, will discuss the evolution of the Chicago Cubs brand and its future, and share how he uses his experience as the founder and Chairman of Incapital LLC to strengthen a beloved, cherished brand.
Wednesday, December 18, 2013
Breakfast Seminar
Featuring: Mark Jeffery, Director of Technology Initiatives & Senior Lecturer, Kellogg School of Management and author
Increase your marketing performance by 10x using the 5 insights for data driven marketing in B2B. Examples will include Microsoft, DuPont, Intel, and other major B2B companies and healthcare organizations. Mark Jeffery is the award winning author of Data-Driven Marketing – the 15 Metrics Everyone in Marketing Should Know, which was recently named by Jeff Bezos to his personal top 12 business books to read list.
Thursday, December 12, 2013
Marketing Innovators Luncheon Seminar
Presented by: Michael Brenner, Vice President of Global Marketing and Content Strategy, SAP
Today’s B2B buyer is overwhelmed with more information than they can consume. To break through the clutter, you need to build a content hub that helps your buyers and converts them into loyal customers. On December 12th, Michael Brenner (@brennermichael), VP of Marketing and Content Strategy at SAP will present how he built the case for a more strategic approach to content marketing.
Thursday, December 5, 2013
Young Professionals
Featuring: Lance Baird, Vice President of Business Strategy and Development at Slack and Company and Kevin O'Connor, professional speaker, consultant and author.
In the world of B2B marketing, presentations are bountiful. They help seal deals, tell brand’s stories, share creative and strategy, and even make or break careers. Being a great presenter takes practice, charisma and confidence, and is often a challenge for young professionals.
The BMA Chicago Young Professionals group invites you to take your presentation skills to the next level on December 5th by learning tips that will help you nail every presentation from Lance Baird, Vice President of Business Strategy and Development at Slack and Company.
Wednesday, November 20, 2013
Breakfast Seminar
Presented by: Maureen Boyle, Director of Creative Services for Cars.com, Christopher Payne, Director of Business Development at Resolution Production Group and Doug Kamp, Executive Creative Director at gyro
Video content for businesses is in high demand and is more relevant to corporate marketing and communications day-by-day. A panel discussion made up of a leading B2B agency, a video and post-production house, and a corporation will focus on best practices, creative strategies and share things to consider when approaching video content creation.
Thursday, November 14, 2013
Marketing Innovators Luncheon Seminar
Lisa Smith, Director, WW Marketing, IBM
The new IBM Global C-suite Study The Customer-activated Enterprise embodies one of the largest collections of C-level executive insights produced anywhere in the world. Lisa Smith, Director, WW Marketing, IBM, will share a top-line of the study insights that will help marketers understand and activate change to support the board room insights across their organizations. In addition, she will lead a conversation with senior marketing leaders about the study insights and their pragmatic thoughts & reactions.
Tuesday, November 5, 2013
Member Dinner
THIS EVENT IS SOLD OUT!
Join BMA Chicago as we head north to Evanston for the November Member Dinner. Enjoy a fantastic meal, a delicious glass of wine (or two) and exciting conversations in the company of your fellow BMA members. This member dinner will be hosted by Christine Jacobs, Director, WW GTM, IBM Cloud Category Marketing and George Rafeedie, Founder, Tell Your Story Brand Communications, Inc.
Don't wait to register! This event is limited to 22 guests.
Wednesday, October 30, 2013
Young Professionals
Presented by: Leslie Gall, Managing Director at Jones Lang Lasalle, Jeff Willinger, Director of Social Computing at RightPoint and Mike Dwyer, Director of Business Development at Vitamin T.
In a less than perfect economy, it has never been more important to advance your career. BMA Chicago Young Professionals will host a panel discussion on personal branding, the importance of your network and upward mobility in your company. Attendees will learn success trade secrets from seasoned B2B pros and get a chance to mingle and network with their peers.
Monday, October 28, 2013
The digital revolution may have started over 15 years ago, but it’s the ongoing digital evolution that keeps marketers on their toes. This evolution has dramatically changed the way we communicate, from new entrants into the workforce all the way up to the corporate CEO.
These rapid and continuing changes have left many mid-level marketing and communication professionals poorly equipped to strategically integrate the many digital channels into their marketing mix. Having a comprehensive grounding in digital marketing and a holistic understanding of the best practices for new media is critical for success today and in the future.
This seminar will provide you with a comprehensive groundwork in the rapidly changing world of digital marketing and prepare you to strategically choose, measure, and implement the right digital marketing components into your overall marketing plan.
Wednesday, October 16, 2013
Breakfast Seminar
Presented by: Tom Weber, President of PlanetFreedom.com
Your profession demands that you acquire and remember a wealth of knowledge including, client information, market data, presentations... and most importantly, names. A simple slip of the mind can result in thousands of dollars in lost sales or credibility. Fortunately there is a solution. Train your memory and mind!
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