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This Month's Message
First, I want to make sure you are aware of our fantastic membership promotion through the end of April.
WIN A FREE REGISTRATION TO THE BMA ANNUAL CONFERENCE ($1,195 value)
Join, renew or refer a member by April 30 and receive 3 chances to win a complimentary registration to the 2012 BMA annual conference, GROW, being held in Chicago May 30 - June 1. More details about the conference can be read at the end of this message.
Join, renew or refer a member by April 30 and receive 3 chances to win a complimentary registration to the 2012 BMA annual conference, GROW, being held in Chicago May 30 - June 1. More details about the conference can be read at the end of this message.
Now for more good stuff:
Following up on a terrific program with Linda Boff of GE, we wrap up our April events with more on social media and socializing.
On April 18, our breakfast seminar will focus on Social Media and the Art of Cause Marketing. Social media is having a profound impact on the way companies leverage their community involvement and support of worthy causes. At the April BMA Chicago Breakfast Seminar, we will examine how organizations including AmpliVox Sound Systems and its Pink Podium Promise, McGladrey and its Caddie for Love program and Hydrotech partners with Got Autism, to use social media as part of their public relations efforts to both launch their cause marketing initiatives and increase company visibility. Learn more and register here.
Get social…in-person at our final Member Dinner of the year on April 24 in Winnetka at MICHAEL, 64 Green Bay Road. Your board member hosts, Phil Clement, global chief marketing and communications officer at Aon, Reggie Riley, Head of Industry, Financial Services at Google and Carolyn Phillips, director of strategic initiatives at World Business Chicago, guarantee a night of great conversation with neighborhood marketers. Register here.
Then, on May 3, we are thrilled to announce a special Marketing Innovators Luncheon topic presented by Forbes Insight and gyro called: The @Work State of Mind: Engaging The Most Engaged.
Work isn’t a place any more. It’s a state of mind. Customers who matter most to your success—the decision makers—now have an @Work State of Mind. Bruce Rogers of Forbes Insights, Rick Segal of gyro, Tom Haas of Siemens USA, and award-winning author Maggie Jackson will discuss how executive's receive information, how it influences their decision and, most importantly, how they feel about the @Work State of Mind. Learn more and register here.
But wait, there is more!!! As we wrap up the program year, we close out with two phenomenal local events and culminate the year with our annual conference taking place in Chicago
May 8 Windy City Biz Bash annual fundraiser/gala
The Windy City Biz Bash is the annual fundraiser-gala that supports BMA Chicago chapter programming, operations and events. It is comprised of a silent and live auction, sponsorship, advertising and volunteer opportunities that allow B2B professionals to interact and contribute to our community. Register and learn more here.
May 16 Breakfast Seminar: Get Past the Hype and Get Down to Business: Measuring Your Social Media Efforts
In this session, Todd Nilson, an experienced IT industry executive and visionary from SPR Companies’ Social Syntax, will review what kind of information is available from monitoring social media sources across the Web as well as the difference between tactical and reactive monitoring vs. strategic and proactive analysis. Learn more and register here.
May 30-June 1 GROW - Annual BMA Conference at the Swissotel, Chicago
You gotta go to GROW! With 600+ b2b marketers expected from 400 companies from 35 states and 15 countries, BMA's 2012 international conference will again be the single largest annual b2b marketing event in the world.
• Main conference luncheon address on Thursday, May 31, by the one and only Guy Kawasaki.
• Keynote addresses and/or shorter TED®-like talks from leading marketing and sales authorities, including Jim Stengel, Neil Rackham, Fred Reichheld, Matt Dixon, Jeff Hayzlett, Tim Riesterer, Jonathan Salem Baskin, Ralph Oliva and Don Schultz.
• Keynote presentations by top execs of leading b2b corporate marketers, including Dow Corning, Emerson, GE, Motorola Solutions, Owens-Illinois and Pfizer Animal Health.
• Breakout session participation by execs from such firms as Allscripts, Avnet, Caterpillar, Cisco, Corning Incoprporated, Freeman, GE Capital, Hubspot, IBM, Navistar, Omnicell, PPG Industries, Siemens Industry, SunGuard, TE Connectivity, Tellabs, Wells Fargo, W.W. Grainger and Xerox.
More details can be found on our national website.
Mark your calendar and register for all these great events.
Best Regards,
Suzanne Martin, BMA President
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