Past Events
Tuesday, December 6, 2011
Please join us for this spirited networking celebration hosted by the following organizations: AMA (American Marketing Association, Chicago Chapter), ATA (American Teleservices Association, Chicago Chapter), BMA (Business Marketing Association, Chicago Chapter), CADM (Chicago Association of Direct Marketing), CAF (Chicago Advertising Federation), PMA (Promotion Marketing Association, SOCAP (Society of Consumer Affair Professionals).
Thursday, December 1, 2011
Marketing Innovators Luncheon Seminar
The December BMA Marketing Innovators Luncheon seminar will feature a lively panel discussion on developing results-driven sales enablement programs. Panelists from ADP, Corporate Visions and SAVO will share their expertise and insights, with former BMA President Michael Krauss moderating.
Wednesday, November 16, 2011
Breakfast Seminar
No other set of decisions have more direct impact on profitability than the firm’s pricing decisions. But how should a firm arrive at prices? When should it give a discount? And how should pricing decisions be managed? In this seminar, we examine the key issues business market executives should address to improve pricing.
Wednesday, November 9, 2011
Member Dinner
You will engage with fellow members in your neighborhood. BMA president, Suzanne Martin, and board members Mike Cerilli, Navistar and George Rafeedie, of Tell Your Story; kick off the program on November 9. Future dinners will be held: Dec. 8, Jan. 25 and Feb. 22.
Thursday, November 3, 2011
Marketing Innovators Luncheon Seminar
Customers’ expectations are changing. You must align your marketing function with them. Join BtoB marketing thought leader Eduardo Conrado of Motorola Solutions as he explores how to convert a clearly defined organizational purpose into customer-focused actions. Eduardo will discuss how this approach fits a rapidly evolving marketplace.
Thursday, October 20, 2011
Wake up your B2B marketing efforts from their creative siesta, and join the BMA Chicago Young Professionals for a night of spicy cocktails and scintillating conversation.
Wednesday, October 19, 2011
Breakfast Seminar
Takeaways include integrating social media into sales and marketing, creating meaningful engagement with your target audiences/customers, creating leads in a way you couldn't before and making leads actionable. Speakers from Centro, Orbit Media, Rise Interactive and Simple Truth.
Wednesday, October 12, 2011
Marketing Innovators Luncheon Seminar
While coming up with an innovative idea is important, the real magic of marketing is in driving meaningful output (M.O) for your organization. You can find out how Dan Michelson and Chicago-based healthcare information solutions provider Allscripts (Nasdaq: MDRX) have brought great ideas to life at BMA Chicago’s Marketing Innovators Luncheon Seminar on Wednesday, October 12 at the Standard Club.
Wednesday, September 21, 2011
Breakfast Seminar
Join corporate and agency Tower award winners and judges from Wells Fargo, Navigant, Mobium, Diversey and XXL Marketing for tips and advice for submitting winning B2B creative competition award entries. With awards season just around the corner, it's time to start planning for the gold.
Thursday, September 8, 2011
Marketing Innovators Luncheon Seminar
The rapid emergence of new social media channels is fundamentally changing the marketing world. Bob Pearson, chief technology & media officer at global communications agency WCG and author of Pre-Commerce: How Companies and Customers are Transforming Business Together, will show how relying on traditional models in this new environment means missed opportunities. Watch book preview.
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