Breakfast Seminar
Using New Media to Drive Sales Generation
For today’s marketer, the role of power is shifting. It’s not enough to simply build relationships and expect sales to follow. You need to arm yourself with value added information about your customer’s business; you need to show that you can provide results; and you need to engage with the people who want to engage with you.
At the core, the concept of marketing your product or service is still the same, but it’s taking place in a different place and on a different level. For this event, we've created a panel that will share a holistic picture of new media and the sales conversation.
The panel would include a range of experts with four perspectives on the subject:
Centro (www.centro.net) - Online media placement, traditional media vs new media, pay per click, google analytics and google ads
Rise (www.riseinteractive.com) - SEO optimization for your website and web analytics to capture data that drive lead generation
Simple Truth (www.yoursimpletruth.com) - Relationship building/outreach by integrating Twitter, Facebook, LinkedIn, Blogs as part of your marketing and sales strategy
Key takeaways from this session will include:
- Integrating social media more strategically into your sales and marketing
· Not a one-off tactic
· Resources to allocate against it (it takes time)
· Triangulating your outreach to generate leads
- Creating meaningful engagement with your target audiences/customers
· Develop content of interest to capture customer information
· Information share with ROI
· Map a path for ongoing conversation
- Creating opportunity (leads) in a way you couldn’t before
· Today’s sales funnel
· Qualifying leads
· Developing an ongoing/sustainable program
- Making leads actionable
· Sales and marketing working together
· Outreach based on your target’s interests
· Measuring/tracking the data
Moderator:
Rhonda Kokot, Managing Partner, Simple Truth
Rhonda has been with Simple Truth for more than 11 years and became Managing Partner in January of 2011. She was previously Simple Truth’s Director of Strategy & Planning, responsible for identifying consumer insights and bringing those insights to bear on the creative process. In her tenure with the company, Rhonda has worked closely with many of Simple Truth’s clients including Allstate, Graycor Construction, United Airlines, Cardinal Health, Rush University and LifeSource. Rhonda spent her early career in client service roles at Leo Burnett, Design Kitchen and Organic, Inc., guiding clients through the principles of integrated marketing and branding.
Speakers:
Jonathan Alt, Midwest Sales Director, Centro
Jonathan is the Director of Sales for Centro's Midwest region where he is responsible for the strategic direction of customer acquisition and retention. Previously, he was the Director of Sales at Game Show Network, AE at Nickelodeon, and Account Supervisor at Carat USA.
Andy Crestodina, Principal, Orbit Media
Andy is the Principal and Strategic Director at Orbit Media Studios. He brings vision and web marketing expertise to the Chicago business community, aligning client’s goals with the most effective web marketing techniques. Ideas are tempered by 11 years of experience on a range of business models and interactive work. Andy is continually consulting with clients on what is possible, how to do it and if it’s a good idea. Andy teaches content marketing and is a speaker on topics including SEO, social media and web marketing strategy. He shares his insights and ideas on Orbit’s monthly web-marketing newsletter. He is passionate about teaching the principals of content marketing, usability and analytics.
Larry Fisher, Director of Client Services, Rise Interactive
Larry Fisher, Director of Client Service Rise Interactive: Larry Fisher heads up Rise’s client service team which consists of Account Management as well as all channel teams. Before his 2 year tenure at Rise, Larry managed large technology and analytics teams for the financial services industry and has almost 20 years of professional experience. Larry’s teams currently work with ConAgra, Lexmark, ULTA, NorthShore University Health Systems and Allstate Motor Club. Larry has a BS in Finance from Syracuse University.
Mark Rowland, Interactive Director, Simple Truth
Mark has been developing interactive work since the mid 1990s. His work has helped Fortune 500 companies to not-for-profit organizations connect their brands with their audiences through engaging online experiences. He is responsible for guiding Simple Truth's core digital experience and leading brand alignment of digital and print to provide the most effective integrated solutions. Mark holds a MFA from Cranbrook Academy of Art and a BFA from the Art Institute of Chicago. He is also an adjunct professor at Dominican University's design department.