Content + Social - The B-to-B Dynamic Duo
The deck from this presentation may be found below.
In this powerful workshop by international leader, Aaron Kahlow, you can learn how building the strategic framework of a great content marketing plan combined with the outlet of a well-executed (and measured) social media campaign drive exponential ROI.
This program covers case studies of word class brands like Cisco, SAP, Intel and more showing how they used this formula for dramatic results.
ABOUT AARON KAHLOW
After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute -- the leading eLearning platform & training destination for digital marketing education.
Kahlow is one of the most recognized thought-leaders in the Digital Marketing and Social Media space. Having founded, funded and built three prolific and highly profitable digital marketing companies, Kahlow has also delivered hundreds of marquee keynote speeches around the globe. As a speaker, Kahlow is known for his inspirational style and plain-spoken nature where audiences always walk away feeling both motivated and educated. Aaron is a leading educator translating online marketing technology jargon into simple marketing and business terms. He is a recognized author, columnist (ClickZ, NYT..) and authority on social media marketing, sales and marketing integration, demand generation, business-to-business marketing, search marketing, usability, analytics and digital marketing strategy.
Named Metropolitan Magazine's “Top 40 Entrepreneurs under the Age of 40” Kahlow is also well known for his endless energy as an Entrepreneur. Having built Business Online from three guys and a brother in a dentist office to BtoB Digital Agency of the Year; founding and selling the industry’s premier digital marketing event, the Online Marketing Summit and now on his third successful start up, Online Marketing Institute, Kahlow is synonymous with building successful digital companies. Kahlow also has served on the Board of Directors and Advisory Board to many digital associations and media companies like the International Business Marketers Association, Search Engine Strategies/ClickZ, Microsoft/ BING Prof. Accreditation, Social Media Examiner, as well as many digital technology start-ups.
Today, Aaron can be found in his new home city of San Francisco, working on the global expansion of “Teaching the World Digital” in his eLearning technology venture, the Online Marketing Institute. Facebook and LinkedIn are his preferred places to connect.
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