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Tony Lorenz

Tony Lorenz

Founder and Creator, BOBtv at bXb Online

View Tony Lorenz's LinkedIn Profile

After three years as a CPA with a big 8 firm, Tony chose another path - BtoB event marketing. He founded ProActive in 1992 to develop an organization where experienced and talented individuals would thrive in the fulfillment of communication objectives of industry-leading organizations. Over 14 years I assembled a talented group of leaders who drove ProActive’s services that differentiated the agency from other providers of live and fully integrated experiential marketing services. 

In April 2007, ProActive became a member of Freeman, the industry leader in face-to-face marketing, where Tony lead the Creative team. Freeman has extended its leadership position in the event marketing industry in recent years through organic growth and strategic acquisitions, now executing many of the industry’s most recognized face-to-face event marketing programs every year.

Tony is now taking on online and hybrid events, a rapidly emerging and important category in btob event marketing. He will do so through a new business bXb Online launching in September of 2011. bXb will be will be completely aligned with Freeman and another industry leader - INXPO. 

Together with his wife Terri and his two girls, Katie and Emily Tony really enjoys their community in Wilmette, IL.