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Suzanne Martin

Suzanne Martin

Vice President, Education Committee chair

Chief Marketing Officer at Revenew

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Suzanne serves as Chief Marketing Officer at Revenew, responsible for leading marketing, product and business strategy for this dynamic Chicago-based cloud software startup. Revenew is on the cutting edge of “social business” and is the leading cloud-based marketing network for the Consumer Electronics industry. 
 
Suzanne is also co-founder and principal at True Inflection, which specializes in marketing consulting, strategy and programs for demand generation, brand, content and integrated marketing. Suzanne’s experience spans start-up to major corporate environments and the engagements range from projects to in situ leadership.  
 
Previously, Suzanne was EVP and CMO for the SAVO Group, a sales enablement software start-up. There she was responsible for transforming the brand, advancing thought leadership, driving pipeline growth and re-building the marketing function and mix for this fast-paced, growing company.
 
Before SAVO, Suzanne was head of global marketing for Motorola’s $4B Networks business. In this leadership role, Suzanne drove marketing strategy and programs focused on thought leadership and revenue growth in the telecom service provider segment.  She was on the leadership team that sold and integrated the business into Nokia Siemens Networks in 2011. Her extensive Motorola experience spanned marketing leadership roles in the government, enterprise, telecom and cable markets. During her tenure Suzanne established the first B2B brand identity and web content management systems, created the first marketing performance scorecard and introduced “experiential” marketing to the B2B mix. She pioneered digital and social media strategy and techniques. 
 
Suzanne began her career at the Bradford Exchange in Niles, Ill., where she managed consumer and trade marketing programs. 
 
The common theme throughout Suzanne’s career experience has been leading the evolution of marketing at a key inflection point for a business, when greatly needed, to become a well-integrated, value-generating function in the organizational model. Her DNA is well suited to this type of leadership engagement and she enjoys the hard work and satisfaction that comes from such transformation.
 
Since 1992 Suzanne has been a member of the Business Marketing Association/Chicago and joined the board of directors in 2005.  Suzanne just completed her second term as president of the Chicago chapter, 2011-2012, and now serves as Immediate Past President and chair of the Education Committee.
 
Suzanne has received both BMA Tower and Telly awards for her work and is very proud of her team members who have won many awards for their innovative programs.  She is a frequent speaker and panelist. She has a B.S. in Business Administration/Marketing from the University of Illinois at Champaign/Urbana and an M.B.A. from the University of Chicago Booth School of Business.