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Michael Krauss

Michael Krauss

President at Market Strategy Group

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Michael Krauss is president of Market Strategy Group, a business strategy and strategic marketing consultancy. Krauss has served as the chief marketing officer of DiamondCluster International and as a fellow with the firm [NASDAQ: DTPI, sold to Price Waterhouse in September, 2011].  Prior to joining DiamondCluster, he was a principal with OmniTech Consulting Group. Before that, Krauss was the worldwide director of marketing at Andersen Consulting (now Accenture). He led the first global marketing and branding initiative that established Andersen Consulting as a leading worldwide entity. He is also the @ C - Level marketing columnist for Marketing News, the official publication of the American Marketing Association. Krauss has also served on the board of directors of Ellerbe Becket, the global architecture and engineering firm [which was sold to AECOM]. Krauss’ career as a global marketing executive has ranged from chocolate chips to computer chips. He began his career as a product manager at Esmark and later at Keebler. He holds a B.A. and an M.B.A. from the University of Chicago. He also holds a CPA certificate in Illinois. He taught on the faculty of the University of Chicago’s Booth School of Business in its innovative New Product Development Laboratory. He joined BMA Chicago in 2001 and has served on the board since 2002-2003 and has held roles as executive vice president, program chairman and president in 2003-2004.