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Gary Slack, CBC

Gary Slack, CBC

Chairman and Chief Experience Officer at Slack and Company

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After a two-year term as national BMA chairman, Gary is serving as the organizer, for the fifth year in a row, of BMA’s annual international conference, now the world’s single largest annual b2b marketing event. The 2013 conference, themed “BLAZE,” takes place May 29-May 31 in Chicago and is expected to draw 700+ b2b marketers from 400 companies, 35 states and 15 countries.

In his day job, Gary is chairman and chief experience officer of Slack and Company, a leading global IMC agency, founded in 1988, that works exclusively with business-to-business marketers to build strong business brands and generate profitable demand for their products and services. He also is the founder of Bizy® Deal LLC, one of the world’s first b-to-b deal sites.
Crain’s BtoB magazine has named Slack and Company a top 3 national agency many times in the past decade, and the publication has named Gary to its annual list of the “Top 100 Most Influential People in Business-to-Business Marketing” for eight consecutive years. BMA also has named Slack and Company its national Agency of the Year three times in the past 10 years.
Gary served as president of the Chicago chapter of the Business Marketing Association in 2001-03 and again in 2008-2009. He has served as vice chair and a member of the board of directors of the Economic Club of Chicago. And, for three consecutive years, he has been named to the annual “Who’s Who in Chicago” list published by Crain’s Chicago Business.
Before starting Slack and Company at the age of 33, Gary worked for 10 years with Omnicom agencies Porter Novelli and Doremus & Co. in both Washington, DC, and Chicago. Prior to entering the agency world, he was a newspaper reporter in his home state of New Mexico.
Gary graduated in 1976 with a B.A. in economics from Dartmouth College. He and his wife, Kelley, a creative director at Slack and Company, have two sons in their 20s and live peacefully in Winnetka, IL.