Christine Jacobs

Christine is the Director of North America Marketing Demand Programs at IBM, responsible for driving $3B in annual revenue from industry and alliance marketing programs. She also oversees digital marketing, driving significant shift in digital investment and demand generation innovation. Prior to this, Christine held a number of marketing leadership roles at IBM in General Business, SAP, Software Group and the Personal Computer Division. Christine also played a significant role in one of IBM’s coolest marketing efforts – the launch of the Watson supercomputer on Jeopardy!

Prior to joining IBM, Christine spent 8 years in the direct PC marketing arena in a variety of marketing & sales capacities serving both consumer and business markets.

Born and raised in the Midwest, she holds a BS degree in Mass Communications from the University of South Dakota. Christine currently resides in Chicago, IL and is actively involved in the Chicago Business Marketing Association and the Chicagoland Chamber of Commerce.