Carolyn Kae Phillips
Director of Strategic Initiatives at World Business Chicago
Carolyn's BMA Chicago member spotlight video - click here to watch
Carolyn Kae Phillips, Director of Strategic Initiatives for World Business Chicago (WBC), is a seasoned marketing and management professional with over twenty years of consumer and business-to-business experience in both start-up and Blue Chip companies.
In her current role, she is responsible for creating and developing strategic initiatives and external partnerships to extend the city’s global positioning efforts. She also functions as a catalyst and value-added marketing consultant to partner organizations and other WBC departments. Phillips created and implemented The Universities Initiative, an innovative partnership with top business schools, including development of a unique database cross-referencing faculty with country expertise and strategic sell-in efforts to faculty, alumni, and visiting international executive delegations.
Phillips came to WBC as a key member of the original start-up management team. In her initial role as Director of Marketing and PR, she created the overall communications capability for WBC and led all global marketing and public relations efforts for the organization.
Phillips' accomplishments also include initiating and leading strategic branding work for the city both nationally and internationally, conceiving and developing the WBC Ambassador Program which engages over 100 CEOs in extending Chicago’s messaging around the world, strengthening WBC’s relationships with the Chicago Consular Corps, creating an unprecedented advertising campaign at O'Hare and Midway airports, initiating and leading communications groups to generate ideas for the benefit of Chicago, and leading the United States Olympic Committee’s Chicago Community Partnership effort.
In her previous position, Phillips was Vice President of Marketing and PR for One-On-One Sports. She successfully created, directed and managed all marketing and PR responsibilities for the national sports talk radio network and the owned and operated radio stations. She helped to establish the One-On-One Sports Brand, to launch the station's first ever owned & operated stations in four major U.S. cities and to lead the network's marketing efforts for World Cup '94 broadcasts, NFL Europe, University of Michigan Football, The Masters and the PGA Championship.
Phillips also spearheaded the marketing efforts on behalf of One-On-One Sports during the Atlanta 1996 Olympic Games, the first ever spectator-only broadcasts in the Olympic Stadium and Aquatic Center venues.
Prior to her work at One-On-One Sports, Phillips held marketing positions with Coca-Cola, U.S.A., The NutraSweet Company and Intellivoice Communications, Inc. She started her career in advertising in account management positions at Foote, Cone & Belding and The Leo Burnett Company.
Phillips holds a Masters of Management degree from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree from the University of Michigan. She currently serves on the Board of Directors for the Center of International Rehabilitation, the Lincoln Park Zoo Women's Board, and as Vice President on for the Business Marketing Association. She is also a member of Northwestern University's Council of 100, International Women’s Associates, and the Economic Club of Chicago.