Leading Fast, Successful Change for Your Brand

BMA board member, Mary Uhrina, reviewed The CMO Manifesto, which starts, "My friend, who is Chief Marketing Officer (CMO) of a global leader in food safety and security, says she carries this book with her". Click here to read more.

Customers’ decision journeys have forever changed. Now, nearly every customer your brand wants to do business with is digitally enabled and socially connected. This new decision process forces marketers to transform how they market and to become change agents within their companies.

Whether your goal is to accelerate sales, improve brand reputation, enhance customer engagement or build social capital, you must carefully consider your role in changing the organization. And you must carefully, and quickly, embark upon that change while taking the entire company with you.

Join John Ellett, author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents and Forbes CMO Network contributor, for a transformative discussion on your brand and your career.

Whether you’re stepping into a new role or want to shake up the status quo, this discussion will teach you six elements of leading a marketing transformation initiative, including:

• How to get support for your change initiative
• Why building relationships is crucial to your success and how to forge cross-functional alliances
• How to use customer insight to inform your strategy and align your team’s execution 

ABOUT JOHN ELLETT

John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion, a digital-centric marketing agency based in Austin, Texas, John has had the privilege of helping some of the country’s leading marketers revitalize their brands, transform their digital presence and accelerate their sales including American General, AB/InBev, Chili’s, Comerica Bank, Samsung and Toshiba. 

With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the country.

John recently published his first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents which has been praised as a “must read for marketing leaders.” 

John received his formal education at Indiana University’s Graduate School of Business, where he later returned briefly to teach, but he attributes most of what he has learned to the smart marketers and business executives he has worked with over the past three decades.

When he is not working, John is actively involved with the Austin community and local charities. He is a founding board member and past chair of The First Tee of Greater Austin and the founder and chair of Austin Helps Honduras. He is also frustrated golfer, an infrequent triathlete, a proud father and a happy husband of over 30 years.

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