Marketing Innovators Luncheon Seminar
Making the Most of What You’ve Got: How to Have a Big Reach, No Matter What Size Budget!
Featuring: Jeff Davidoff, CMO, ONE
ABOUT JEFF DAVIDOFF
Jeff Davidoff serves as ONE’s Chief Marketing Officer, overseeing the organizations global marketing, branding, online action and creative product development. Prior to ONE Jeff was the Chief Marketing Officer at Orbitz Worldwide, leading marketing for Orbitz.com and Cheaptickets.com. He directed a 100 person global marketing organization and was responsible for demand generation, brand positioning, integrated marketing development, and all other aspects of marketing. Prior to that, Davidoff spent six years as Vice President of Brand Marketing & Communications at Whirlpool Corporation, responsible for Whirlpool, Maytag, Amana, KitchenAid and Jenn-Air brands. He has more than 25 years experience in the marketing business. Davidoff was also a founding member of UPSHOT, an integrated marketing agency with a blue chip client roster including Coca-Cola, Anheuser-Busch, SONY, and Mirage Resorts. He received his MBA from Northwestern University's Kellogg School of Management, and his BA from Dartmouth College.
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