Corporate expectations of CMOs are increasingly becoming more collaborative and turnover is the highest in the C-suite. With the rise in Web 2.0 functions such as social networking and video conferencing as business tools, marketing departments and CMOs are re-evaluating tried-and-true ways of communicating. And the challenges of reaching b-to-b audiences today are more complex than ever.

Gambill will discuss the importance of using collaboration to break down boundaries inside and outside the organization, how to use Web 2.0 technology effectively and when to leave the technology behind and walk out of your office.

* A full refund will be issued to registrants who provide 48-hour notice. No refunds or credits will be issued for last-minute cancellations.