May MarketingMasters Luncheon Seminar

Crushing Marketing Communication Barriers Through Collaboration

SPEAKER
Mark Gambill
Chief Marketing Officer
CDW Corporation

INTRODUCING THE SPEAKER
Mike Hatcliffe
Managing Director, Chicago Office/U. S. Corporate Practice
Ogilvy PR Worldwide

As CMO of a leading technology solutions provider, CDW Corporation, Mark Gambill knows firsthand the importance of constant evolution. The light-speed-fast technology industry requires businesses to adapt quickly or face eventual failure. At BMA’s May 15 MarketingMasters luncheon at the Mid-America Club, Gambill will take some time to address where the position of CMO is heading.

Corporate expectations of CMOs are becoming increasingly collaborative, and turnover for CMOs is the highest in the C-suite. With the rise of Web 2.0 functions such as social networking and video conferencing as business tools, marketing departments and CMOs are forced to re-evaluate tried-and-true ways of communicating. And the challenges of reaching b-to-b audiences today are more complex than ever.

Instead of just saying, “Go ‘create’ or ‘dabble in’ new technologies,” Gambill is going to get into the nitty-gritty of where the position has been, how it’s evolving and how everyone in the company has something at stake with the CMO. He is looking forward to focusing on the importance of using collaboration to break down boundaries inside and outside the organization, how to use Web 2.0 technology effectively—and when to leave the technology behind and walk out of your office.

Founded in 1982 by then 28-year-old entrepreneur Michael Kransy with the sale of a used IBM computer, CDW has evolved into an $8.1 billion company with 6,300 employees.

Since its inception, the company has fostered what it calls a “people-first culture,” embracing change while still maintaining focus on employees and customers. Marrying an ability to adapt to change with its consistent and long-standing core values has allowed the company to flourish in the competitive technology industry.

As a company recognized year after year for its corporate culture by publications like FORTUNE and Computerworld, CDW recognizes the value of the integration of company departments. As a leader in the technology space, it also recognizes the value that Web 2.0 and other technology tools offer marketers in terms of collaboration and communication.

To register for the luncheon, go here, or email Marla Schrager or call her at 312-943-8040.

About Mark Gambill

Mark Gambill is vice president, chief marketing officer and executive committee member of CDW, a leading provider of technology products and services for business, government and education.

Gambill is responsible for the strategy and development of CDW’s advertising, marketing intelligence and research, catalogs and collateral materials, creative services, relationship marketing and corporate communications.

Prior to joining the company, Gambill worked at Manpower, Inc., where he was vice president of marketing from 2000 to 2005 and vice president of global strategic marketing beginning in 2005. Before Manpower, Inc., Gambill served as vice president of marketing and senior vice president and chief marketing officer at ESI Corp. Additionally, he held senior leadership roles in sales and marketing at HR outsourcing firms Paychex and Synesys.

Gambill holds a Bachelor of Science in Marketing from Florida State University and has completed executive leadership and strategic marketing programs through INSEAD and the University of Chicago. He is a BMA/Chicago member, having served as an advisor to the conference board for marketing. He is also on the advisory board for Market Velocity, Inc., a national provider of turnkey solutions and technology platforms for the trade-in, recycling and donation of limited-value assets. Additionally, Gambill is a member of the Direct Marketing Association and is actively involved with his local chapter of the Special Olympics and local leadership for the United Way.

About Mike Hatcliffe

Mike Hatcliffe has more than 20 years of experience in public relations, working for major corporations in both the United States and Europe. His expertise lies particularly in promoting and protecting corporate reputation and issues and crisis management.

He joined Ogilvy PR Worldwide in October 2005 as head of the U.S. Corporate Practice and was promoted to managing director, Chicago Office/U.S. Corporate Practice, in July 2007.

Clients at Ogilvy that Hatcliffe has counseled on reputation-building, thought leadership and issues management include CDW, Wells Fargo, Grant Thornton and LG Electronics. He has worked with CDW since October 2006, including supporting the company’s corporate communications team on internal and external communications as CDW transitioned to private ownership in 2007.

Previously, Hatcliffe spent 13 years with Ketchum, having moved across the Atlantic from the London office in 1999 to join Ketchum Chicago. He held a number of posts at Ketchum, the most recent being head of the Midwest Corporate Practice.

Campaigns he has led include the repositioning and branding campaign for HSBC-North America after it acquired Household International; regional awareness and corporate social responsibility programs for FedEx; and a major internal branding and change initiative for Hampton Hotels.

In the United Kingdom, Hatcliffe handled corporate reputation campaigns and crisis communications for clients such as Carlsberg, Xerox, British Telecom, American Management Systems and FedEx.

After obtaining a degree at Leeds University in England, he spent the next five years as a journalist on education and retailing publications in Leicester and London.

Hatcliffe has been a member of the Business Council of La Rabida Children’s Hospital in Chicago since 2002, and in July 2007 he was elected to the board of the Arts & Business Council of Chicago.