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BMA Milwaukee Panel Discussion & Dinner Keynote Program

Event Date: 
May 10, 2012

BMA Chicago members save 20%.  Use code: SAVE20.  Click here for more information and to register.


Building stronger, more valuable corporate-agency relationships

Ever wondered about how you and your agency or you and your client could be so close to that perfect relationship yet something seems to get in the way? Understanding each other’s’ issues may go a long way in achieving marketing nirvana.

Join us for our next event on Thursday, May 10th where leading B2B corporate marketers and agency leaders explore building stronger relationships that result in innovation and increased value.

During the success seminar our panel of experts will discuss the changes in the industry and the role of corporate marketers and agency professionals. Marketing tools and techniques along with recent economic pressures and ongoing target audience fragmentation have increased pressure for us all to innovate. As we all look to improve results and achieve more value there have been changes in the way corporate marketers and agency professionals collaborate.

Join us for this open dialogue about what is working and what needs improvement in the way both groups work together. We all want to bring more value to the table. By having an open discussion about collaboration we can learn how to better work together toward improved marketing results and shared success. The discussion will cover the following key topics:

• Relationships

• Financial Models

• Deliverables

• Collaboration Tools

Our panel will be moderated by world-renowned speaker and agency consultant, Michael Gass.

Following the success seminar there will be networking and cocktails followed by dinner and a feature presentation by Michael Gass entitled Improving Client/Agency Relationships: Perspectives and Prescriptions for Improving Client/Agency Relationships and Performance.

Michael Gass has spent his entire advertising career in business development for small to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

His social media “home base” is Fuel Lines, which in 3 years’ time Michael has grown into an influential ad agency new business/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age’s, The Power 15-, a ranking of the top English-language blogs in the world.


Moderator & Keynote Speaker:

Michael Gass, Michael Gass Consulting


Panelists include:

Brian Johnson, global marketing communications manager, GE

Monica Levy, global director, communications, Xylem RCW

Peter Marino, president, Olson Public Relations

Kevin Metz, senior vice president, corporate branding, MSL Group Chicago



Event location:

Italian Conference Center, 631 E. Chicago Street, Milwaukee, WI (FREE PARKING)

Date: Thursday, May 10th 
Success Seminar: 4:30pm 
Networking: 5:30pm
Dinner & Feature Presentation: 6:15pm

BMA Chicago members save 20%.  Use code: SAVE20.  Click here for more information and to register.