YouTube, Facebook, Twitter and LinkedIn at BMA -- One Year Later

The panelists will be Kristin MacGregor, head of YouTube for the b-to-b vertical at Google; Justin Levy, senior social communications manager at Citrix Online (2010 returning panelist); Brent Hill, director of Central region sales at Twitter; and Steve Patrizi, LinkedIn’s vice president of marketing solutions (2010 returning panelist). 
 

The event will begin with an introduction and overview from Krauss, who is president of Market Strategy Group, a Chicago-based marketing consultancy. Following his remarks, the panelists will each deliver brief presentations.
 

BMA is encouraging registrants to submit questions in advance on our social media outlets, of course, which are as follows:

At last year’s event, one of the questions that was submitted online was: “How can b-to-b marketers get C-level executives on board with social media?”
 

LinkedIn’s Patrizi, who is the only panelist from that session who is returning this year, replied that some executives are hesitant to embrace social media out of fear that customers might say something bad about the company for the whole world to see.
 

“I think you have to work slowly with that kind of executive,” Patrizi said. “If you show what’s happening on Facebook, LinkedIn, wherever, that there’s discussion around your brand, I think the executives can see the value of being in the conversation and responding to it, rather than not being there at all.”
 

In fact, the importance of being part of the discussion was one of the key takeaways from last April’s event. As the moderator from last year, Enquiro CEO Gord Hotchkiss, put it, “This is about establishing relationships; this is about reaching out and connecting with people.” Social media enables people to do that long before they ever meet each other, which can give them an advantage over those who don’t use it.
 

The charge to BMA members to attend this very special luncheon program is the same as all other luncheons: $45 for members and $65 for non-members. Tables of 10 are only $550.00.
 

An archived, on-demand video of the 75-minute panel will be available free to all BMA members nationwide about two weeks after the live panel session. The video also will be available to non-BMA members online, but for a charge of $99.

 

Michael Krauss is president of Market Strategy Group, a business strategy and strategic marketing consultancy. He is a is a veteran strategic marketer, business adviser and organizational coach with more than 30 years of professional experience.
 

Before joining Market Strategy Group, he was chief marketing officer of DiamondCluster International and a fellow with the firm.

Earlier in his career, Krauss was a principal with OmniTech Consulting Group. Before that he was the worldwide director of marketing at Andersen Consulting (now Accenture). There he led the first global marketing and branding initiative that established Andersen Consulting as a leading worldwide entity. He is also the @ C-Level marketing columnist for Marketing News, the official publication of the American Marketing Association, and serves as co-chair of Chicago Mayor Richard M. Daley’s Council of Technology Advisors.
 

During his career, Krauss has been a global marketer of everything from chocolate chips to computer chips. He began his career as a product manager at Esmark and later at Keebler. He holds a B.A. and an M.B.A. from the University of Chicago. He also holds a CPA certificate in Illinois. He has also taught on the faculty of the University of Chicago’s Graduate School of Business in its innovative New Product Development Laboratory.
 

Krauss joined BMA in 2001 and has served on the Chicago chapter’s board as a director for four years, executive vice president, program chairman and president.
 

Kristin MacGregor is the head of YouTube for the b-to-b vertical at Google. Her main focus is to drive strategic results for b-to-b clients and agencies on the YouTube platform.
 

MacGregor collaborates with the Google b-to-b sales and product teams to develop solutions that meet client objectives and ultimately propel display advertising adoption and trigger growth.
 

She is an All-American swimmer from the University of Southern California, where she was a member of the Unite States national team, and is a former American record holder.
 

Justin Levy heads up social communications as part of the corporate communications team at Citrix Online. When not busy at Citrix Online, he is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, the steakhouse has successfully grown at least 20% in sales every month for 24 months straight. Because of this success, Caminito have been featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. He writes and creates media of all kinds at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Levy is the founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as the editor-in-chief of several partner group blogs. He is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign." Levy received a Master’s degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.
 

Brent Hill is the Director for the Central Region at Twitter. Prior to joining Twitter, he served as the head of financial services for the Midwest at Google, and before that he was vice president of advertising services at FeedBurner, the market-leading feed management provider, until its acquisition by Google in 2007.

 

Prior to FeedBurner, Hill held executive positions with Classic Kids, OCA Ventures, IAC, MVP.com and Accenture.
 

Hill received a bachelor of science in finance from Bradley University and an M.B.A. from the University of Chicago.

Patrizi joined LinkedIn from Microsoft Corporation, where as manager of advertising sales he led a team tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts based in the San Francisco Bay area. Prior to joining Microsoft, he spent 10 years with Dow Jones & Company in various roles, including five years as director of West region advertising sales for The Wall Street Journal Online.
 

Patrizi has served on the board of the Bay Area Interactive Group and is a graduate of Rutgers University with a bachelor’s degree in communication.