Digital Revolution: How emerging media platforms are shaping the future of marketing communications

Over 65 guests at the event learned the latest perspectives on emerging social media—and how to maximize your marketing and communications strategies—when Steve Rubel, SVP, Director of Insights, for Edelman Digital and a world-renowned blogger, led the Wednesday, Oct. 15, BMA Breakfast RoundTable at IIT’s Stuart School of Business.

Rubel, a digital marketer with more than15 years experience, discussed how emerging media are shaping the way people consume information, and requiring marketers to master the knowledge and tools to harness these channels.

A respected authority on this topic, Steve’s Micro Persuasion weblog offers insights into this sometimes confusing new frontier. Rubel also writes a bi-weekly column for AdAge Digital.

About Steve Rubel
Steve Rubel is a digital marketer with more than 15 years experience. He currently serves as SVP, Director of Insights, for Edelman Digital, a division of Edelman, the world's largest independent PR firm.

Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs. He also explores these topics on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital.

In addition, Steve is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: The Forbes.com Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006 Rubel worked in a variety of communications positions in corporate, non-profit and small/mid-sized PR firms.

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