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About Casey KellerKenneth C. “Casey” Keller Jr. is executive vice president and chief marketing officer of Motorola, Inc., headquartered in Schaumburg, Ill. In this role, he is responsible for overseeing corporate-wide marketing, strategy development and execution, agency management, public relations and media outreach, internal marketing, marketing communications (including advertising, promotions and events), Web/interactive marketing, sponsorships, entertainment and market research. Prior to joining Motorola in 2006, Keller served as chairman and chief executive officer of Heinz Italy, where he led a successful turnaround and revitalization of Heinz’s leading position in infant feeding and medical food in Italy. Previously, he was the chief growth officer for H.J. Heinz Company, with responsibility for defining the strategy and key initiatives to drive profitable, top-line growth and strengthening the focus on and plans for the company’s top brands. Prior to that role, he was managing director of Heinz’s U.S. Ketchup, Condiments & Sauces business and global category leader for Condiments & Sauces. Before joining Heinz, Keller spent almost 10 years at Procter & Gamble Company, where he was responsible for the Pringles, Duncan Hines and other leading consumer brands. As an officer in the U.S. Navy, he led several divisions onboard the USS Dewey (DDG-45). Keller was also on the staff of the deputy chief of naval operations for surface warfare at the Pentagon. He was awarded the Navy Commendation and Achievement medals. Keller received a Bachelor of Arts in Economics from Cornell University and an M.B.A. from Harvard Business School. About John OsbornJohn Osborn is president and chief executive officer of BBDO New York. Since joining BBDO in 1991, he has been actively involved with many of the agency’s clients, including Cingular, E-Trade Financial, FedEx, GE, Sony, Lowe’s and Masterfoods. Osborn began his BBDO career on the Pepsi account and was the principal architect of the agency’s integrated marketing efforts, expanding its service offerings to include digital marketing, direct marketing, CRM, custom publishing and more. He was named to his current post in February 2004. Last year, BBDO New York was named agency of the year by all of the leading trade publications (Advertising Age, Adweek and Campaign). Among Osborn’s notable accomplishments was his involvement with the “New York Miracle” campaign, which helped lift the spirits of New Yorkers in the wake of the September 11 terrorist attacks. In addition, he has lent his talents to other important causes, including the Police Athletic League, New York University’s Child Studies Center and Big Brothers/Big Sisters, for which he has served as a mentor for 11 years. Osborn serves on the board of directors of the American Advertising Federation (AAF) and is chairman of the AAF Hall of Achievement Planning Committee. He is also a member of United Way’s Resource Development Committee and is a member of the New York Board of Governors of the American Association of Advertising Agencies. In 2003, in recognition of his accomplishments, Osborn was inducted into the AAF Hall of Achievement, which honors people 40 years of age or under for their contributions to business. He has also been named to the Crain’s New York Business list of “40 under 40” as well as BtoB magazine’s “Who’s Who in BtoB.” In 2006, he was named a “Young Global Leader” by the World Economic Forum. Osborn earned a Bachelor of Arts from Dartmouth College. |
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