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September 2008

September BMA Events

Cubs/Brewers Game, Sept. 16

See the Best in Midwest Baseball & B-to-B Marketing

Watch a great game, enjoy food and drink with fellow marketers and hear two former Silicon Valley marketing execs—now top midwest CMOs—talk about the differences in b-to-b marketing here vs. the west coast.

Join us when our BMA Milwaukee neighbors co-host a Cubs/Brewers rooftop evening, sponsored by the Financial Times, on Tuesday, Sept. 16, at the Sheffield Baseball Club at 3619 N. Sheffield.

Michael Krauss, president of Market Strategy Group, will host a pre-game discussion on “Midwest vs. East/West Coast Marketing and Branding” with Don MacDonald, CMO of Fiserv, and George T. Neill, VP and CMO of Brunswick Corporation. Read on…

Thanks to our sponsor:

Breakfast RoundTable, Sept. 17

How to Develop Value Propositions & Message Maps

Join us on Sept. 17 at IITâ€™s Stuart School of Business, 565 W. Adams St., for our first Breakfast Roundtable, sponsored by BusinessWeek, when George Stenitzer, vice president of corporate communications at Tellabs, heads up a discussion on the million-dollar marketing question: How do you create (or find) a value proposition for a new product or service?

Stenitzer traditionally delivers a version of this presentation at BMA’s annual two-day IMC seminar every April, and he consistently gets some of the highest marks from attendees. A nationally recognized leader in integrated marketing communications, he will share five techniques to turbo-charge your current value proposition or identify a new one. He also will describe and illustrate how to develop message maps to guide year-round messaging to all audiences in all media. Read on…

Thanks to our sponsor:

premium sponsors		in-kind sponsors
		Erickson Market Research