Breakfast RoundTable, Sept. 17

How to Develop Value Propositions & Message Maps

Join us on Sept. 17 at IIT’s Stuart School of Business, 565 W. Adams St., for our first Breakfast Roundtable, sponsored by BusinessWeek, when George Stenitzer, vice president of corporate communications at Tellabs, heads up a discussion on the million-dollar marketing question: How do you create (or find) a value proposition for a new product or service?

Stenitzer traditionally delivers a version of this presentation at BMA's annual two-day IMC seminar every April, and he consistently gets some of the highest marks from attendees. A nationally recognized leader in integrated marketing communications, he will share five techniques to turbo-charge your current value proposition or identify a new one. He also will describe and illustrate how to develop message maps to guide year-round messaging to all audiences in all media.

The Breakfast RoundTables are part of BMA’s value-added membership initiative and are intended to complement the chapter’s monthly luncheon seminars with a more interactive educational format. This year, RoundTables are held on the third Wednesday of each month, with the exception of the December 10 Roundtable.

About George Stenitzer
George Stenitzer is vice president-corporate communications at Tellabs, which provides equipment for mobile, Internet and phone networks around the world. Tellabs’ customers include AT&T;, Verizon, Telecom Italia and others.

At Tellabs, George leads an international team that handles internal and external communications. His previous experience ranges from start-ups to Fortune 500 companies. He served R.R. Donnelley as vice president of corporate communications; Ameritech (now AT&T;) as director of corporate positioning, media relations and financial communications; SBC Communications (now AT&T;) as a manager of financial communications, media relations, marketing communications, advertising and trade shows; Consolidated Aluminum as advertising and sales promotion manager; and Sverdrup Corporation as marketing communications manager. He began his career as a newspaper editor at the Alton (Ill.) Citizen and three sister newspapers, including a start-up.

George speaks on marketing communications, messaging, branding, annual reports and media relations to the Business Marketing Association (BMA), the National Investor Relations Institute (NIRI), the Conference Board, the Public Relations Society of America (PRSA) and others.

He is a past president of the Chicago and St. Louis chapters of the BMA. He currently serves on the BMA Chicago board. He also has served as a director of the Chicago chapters of PRSA and NIRI.

September Breakfast RoundTable

Date:           Wednesday, September 17

Time:           8:00 a.m., Networking
                     8:30 to 9:30 a.m., RoundTable seminar

Location:    IIT’s Stuart School of Business
                    565 W. Adams St.
                    Chicago, IL 60661

Cost:            $25 members, $35 guests