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| Thursday, February 21 |
MarketingMasters Luncheon Seminar
HelloMoto: Motorola’s Business-to-Business Marketing Goes Online
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| Presenters: | Casey Keller, Chief Marketing Officer, Motorola |
| Where: | Mid-America Club
Aon Building, 80th Floor
200 E. Randolph Dr. |
| When: | Networking 11:30 to 12, lunch & program to 1:30 p.m. |
| Cost: | $45 for members and their guests, $65 for non-members |
| Details: | Motorola, well known for innovation in communications and one of the world’s largest handset vendors, is also one of the world’s leading vendors of wireless and communication solutions for enterprises, telecom service providers, and government & public safety agencies. Casey Keller, Motorola’s executive vice president and chief marketing officer, is responsible for driving a single brand for the Company’s distinct businesses. Keller will talk about the B2B brand franchises and online marketing strategy he is driving to position Motorola as a leading provider of business solutions at BMA/Chicago’s MarketingMasters luncheon seminar Thursday, February 21, 2008.
Business-to-business marketers have long known that technology buyers use the Web for research. Motorola has discovered that technology buyers are now spending more time online watching videos, reading blogs, interactive white papers and e-zines. Keller will discuss how Motorola is developing thought leadership campaigns to reach these technology buyers through the use of search, videos and other interactive marketing tactics.
Keller will also discuss how they’ve consolidated their business-to-business marketing with New York based BDDO. Working with BDDO Motorola has launched campaigns to reposition all three of their B2B business units.
Keller joined Motorola in 2006. Prior to that he spent ten years at the Procter & Gamble Company, where he was responsible for Pringles, Duncan Hines and other leading consumer brands. Keller received a Bachelor of Arts degree in Economics from Cornell University and a Master’s degree in Business Administration from Harvard Business School.
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| Contact Person: | Marla Schrager |
| Contact Email: | [email protected] |
| Contact Phone: | 312-943-8040 |
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