FEBRUARY BREAKFAST ROUNDTABLE SEMINAR

Stimulating Conversation ... About Your Brand

Join Paul Rand (top right) and Patrick Rooney of Zocalo Group LLC as they explore word of mouth’s potential in business-to-business marketing at BMA’s Breakfast RoundTable seminar on Tuesday, Feb. 12, at IIT’s Stuart School of Business.

In a presentation titled “Creating Sustainable Word of Mouth Marketing in the B-to-B World,” Rand and Rooney will explain that while word-of-mouth marketing is well recognized in consumer markets, b-to-b marketers are just beginning to understand and harness its power.

Rand, president and CEO, and Rooney, a partner at Zocalo Group, will share critical insights on how word of mouth can become the most powerful tool in your marketing arsenal.

Zocalo Group is part of Omnicom Group, and is its only dedicated word-of-mouth marketing agency.

The Breakfast RoundTables, which this year are being held at IIT’s Stuart School of Business at 565 W. Adams, are part of BMA’s value-added membership initiative and are intended to complement the chapter’s monthly luncheon seminars with a more interactive educational format. The RoundTables are held on the second Tuesday of each month through spring 2008.

Register here or call Marla Schrager, executive director of BMA/Chicago, at 312-943-8040. You can also email her.