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Marketing Innovators Luncheon Seminar

Godin You Into Action: Unleash With Seth and BMA

Seth Godin is on a mission to motivate you, and so is BMA. The blogger, entrepreneur and author of the new book Poke the Box will show you how to unleash the power within you when he keynotes BMA Chicago’s Marketing Innovators Luncheon Seminar on Thursday, June 2. Attendees will receive a free copy of the book.

The luncheon falls right in the middle of “Unleash,” the 2011 International BMA Conference, which runs from June 1 to 3 at the Sheraton Hotel & Towers in Chicago. For those who have registered for the conference, the luncheon is included, so there’s no extra charge. Although the early-bird registration period has passed, you can still register for the conference here.
As a member you only pay $60 for the luncheon, compared with $175 for non-members.
In Poke the Box, Godin’s latest book, the author takes on the subject of taking the initiative, whether it’s in your work or your life. Whatever it is you want to do, get started already, Godin says. Don’t think about doing it. Don’t wait for permission. Just do it.
That message dovetails well with the “Unleash” theme of this year’s International BMA Conference. The theme came about as a result of the answers BMA received earlier this year when it asked a group of about 50 business-to-business marketing professionals what holds them back in their jobs. The response was immediate and passionate, and it led BMA to cement the “Unleash” theme and use the “Let nothing hold you back” sub-theme on the conference website.
Like other speakers at the conference, Godin will be talking about unleashing the power we all have inside us to achieve robust marketing, brand and company performance during his luncheon keynote address. It’s a subject that Godin touches on often in his daily blog, his books and when he addresses industry events.
Poke the Box is Godin’s 13th worldwide bestseller. His books have been translated into more than 30 languages. Along the way his observations have changed how people think about marketing and work. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. His Unleashing the Ideavirus is the most popular e-book ever published, and Purple Cow is the best-selling marketing book of the decade.
Moderating the luncheon seminar will be Michael Krauss, president of Market Strategy Group and a former president of BMA Chicago. The luncheon will run from noon to 1:30 p.m.
This special luncheon is likely to reach capacity early, so please sign up soon.  
About Seth Godin
Seth Godin is the author of 13 best-selling books that have changed the way people think about marketing, change and work. His books have been translated into more than 30 languages, and his e-books are among the most popular ever published.
Godin is responsible for many terms in the marketer’s vocabulary, including “permission marketing,” “ideaviruses,” “purple cows,” “the dip” and “sneezers.” His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
His latest book, Poke the Box, is about the need to take the initiative in your job and your life.
Godin began his career in 1983 as a brand manager at Spinnaker Software. In 1986 he left Spinnaker to found Seth Godin Productions, a book publishing business. A few years later he sold the business and in 1995 he founded Yoyodyne, which pioneered the use of ethical direct mail online. Godin called this “permission marketing” and developed the concept into a book of the same name. He sold Yoyodyne in 1998 to Yahoo!, where he served as vice president of direct marketing for a year before leaving to become a full-time speaker, writer and blogger.
He is also the brains behind The Domino Project, an alternative publishing venture powered by Amazon, as well as the websites ChangeThis and Squidoo. The purpose of ChangeThis was to spread ideas via PDF files, and it has featured writings by the likes of Guy Kawasaki and Tom Peters. Squidoo is a community website that lets users create “lenses” (web pages) for various subjects of interest and is ranked among the top 125 sites in the United States (by traffic) by Quantcast.
Godin earned a bachelor’s degree in computer science and philosophy from Tufts University and an M.B.A. in marketing from Stanford Business School. He and his wife, Helene, live in Hastings-on-Hudson, N.Y.
About Michael Krauss
Michael Krauss is president of Market Strategy Group LLC, a Chicago-based firm that helps clients develop the right growth initiatives and outperform their competitors in the markets they serve. He is a veteran strategic marketer, business adviser and organizational coach with more than 30 years of professional experience.
Krauss brings to his clients proven skills in strategic marketing planning, buyer insight analysis, segmentation, pricing strategy, marketing communications, crisis communications, brand building, product and service innovation, marketing organization design and sales effectiveness analysis. He is an advocate of fact-based marketing approaches that focus on delivering effective measurable returns.
Clients served include AT&T, Accenture, Diamond Cluster International, Hostway Corporation, Journal Communications Corporation, Golden Rule Insurance, Motorola, Public Service Co. of Colorado, Qwest, Reed Elsevier, Technomic Inc., Tektronix, Xerox, Young & Rubicam and ZweigWhite. Industries served include professional services, computer hardware and software, telecommunications, media and publishing, public sector and consumer packaged goods.
Krauss speaks and writes frequently on business issues and is the technology marketing columnist for Marketing News, the publication of the American Marketing Association. He is an active advocate of public sector economic development efforts and serves as co-chair of Chicago Mayor Richard M. Daley’s Council of Technology Advisors.
He holds a bachelor’s degree and an M.B.A. from the University of Chicago, and he earned a CPA certificate in the state of Illinois.