Breakfast Seminar
Creating the Blueprint to Bring Social Media into Your Organization, part 5
From January - May, BMA Chicago will lead workshop participants through the maze of planning, executing and measuring social media in the marketing mix for a specific company. This workshop-style series will answer the hard questions no one has and give participants concrete take-aways.
Final Session of the Series - Measurement & Social Media
The series culminates with real measurement on the case study companies and how you can measure your own efforts. Luke Quanstrom, account planner at [wire] stone, will discuss how to define success in social. What's the true ROI both from a financial and non-financial standpoint; and then what are some ways to ensure one is effectively measuring what is truly relevant (does a follower matter, how so, etc).
Speaker:
Luke Quanstrom, Account Planner, [wire] stone
About Luke Quanstrom:
Luke Quanstrom is a social media strategist and account planner at [wire] stone, where he leads social engagements across a variety of business-to-business and business-to-consumer brands including ConAgra, Northwestern Memorial Hospital, FTD, A.C. Moore, and Health and Disability Advocates. With an innate understanding of consumer use patterns and a comprehensive understanding of social media properties, capabilities and innovative applications, Luke is able to deliver social solutions that help brands connect and engage their consumers.
At [wire] stone, Luke’s responsibilities include social media market planning, social brand platform development, organizing and empowering organizations for social media, content planning, community management strategies and best practice consulting.
Prior to [wire] stone, Luke was the Director of Marketing for Admissions at Olivet Nazarene University where he oversaw the recruitment marketing efforts of the university. It was here that Luke began to recognize the power of social engagement marketing and social CRM in nurturing relationships with prospects and driving conversion.
Luke received a B.A. degree in marketing from Olivet Nazarene University and an MBA degree in integrated marketing communications from DePaul University.
Moderator:
Sima Dahl, President/CEO, Parlay Communications, Ltd.
About Sima Dahl:
When Sima Dahl, founder of Parlay Communications, graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in school – the importance of a strong personal brand and professional network. Throughout her 20-year professional career in marketing and sales she worked hard to develop these invaluable corporate skills. Today she is well known for her Sway Factor™ system for social networking success, the author of two forthcoming books on the subject and one of the most sought-after thought-leaders in the industry.
When Sima Dahl, founder of Parlay Communications, graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in school – the importance of a strong personal brand and professional network. Throughout her 20-year professional career in marketing and sales she worked hard to develop these invaluable corporate skills. Today she is well known for her Sway Factor™ system for social networking success, the author of two forthcoming books on the subject and one of the most sought-after thought-leaders in the industry.
In 2008 Sima launched Parlay Communications to advise companies and professionals on digital branding and communications. Through her keynotes, corporate coaching and sales training Sima has helped hundreds of business owners rainmakers learn the art of online networking. Often referred to as the Dale Carnegie of the Digital Age, Sima is known for her high-energy, no-nonsense approach to utilizing tools like LinkedIn and Facebook to forge a unique personal brand, create a strong professional network, and encourage business referrals
PREVIOUS SESSIONS:
In Part 1, we got to know our case study company and learned how to identify their target markets and decide on the tools that will work, what the measures of success are, and determine what the social media team should look like.
In part 2, we examined the psychology of content and learned the steps to creating usable content, saw how our case study company can re-purpose content, and layed out a plan and timetable and examine the tools available to make it happen.
In part 3, we looked at the law and how to avoid legal mistakes. We came up with policies, rules and procedures for our case study company's employees and community.
In part 4, we dived into social media’s role in public relations – crisis, image, community building, media relations.
Sponsored by:
