Breakfast Seminar
Creating the Blueprint to Bring Social Media into Your Organization, part 3
From January - May, BMA Chicago will lead workshop participants through the maze of planning, executing and measuring social media in the marketing mix for a specific company. This workshop-style series will answer the hard questions no one has and give participants concrete take-aways:
In part 3, we'll look at the law and how to avoid legal mistakes. We’ll come up with policies, rules and procedures for our case study company's employees and community.
Moderator:
Sima Dahl, President/CEO, Parlay Communications, Ltd.
About Sima Dahl
Sima Dahl is a consultant, speaker and author. Her company Parlay Communications, Ltd. helps businesses and business owners raise their visibility and generate leads through smarter marketing, branding and social media, a process she calls Moving from Message to Mindshare™. In addition, Sima provides sales training, keynote presentations and workshops to rainmakers, job seekers and ladder climbers on the art of networking in a digital age. Her 3-step social networking system is called Sway Factor™ and her book by the same name is due out in the fall of 2010. Sima is the founder of MarketingJobWire.com and a regular contributor to MarketingPower.com, Marketing News Magazine and Social Media Marketing Magazine. She earned a BA in Communications from the University of Illinois at Champaign and an MBA with honors from DePaul University in Chicago.
Panelists:
Alexis Payne, Partner, Pattishall, McAuliffe, Newbury, Hiiliard & Geraldson
About Alexis Payne:
Alexis Payne leads Pattishall McAuliffe's advertising, promotional marketing, and media practice and is a part of the firm's litigation practice. She has extensive experience in assisting clients with the design and implementation of advertising and promotional campaigns that comply with the law and promote brand identity in the marketplace. Alexis' practice also includes the representation of clients in advertising disputes in court and before the National Advertising Division (NAD) and the National Advertising Review Board (NARB).
Jamie Rubin, Partner, Wildman Harrold
About Jamie Rubin:
Jamie Rubin is a partner in the Intellectual Property Department of Wildman Harrold. He routinely counsels clients on all aspects of compliance for national, regional and local sweepstakes, skill contests, trade, charitable, reality television and other promotions. Mr. Rubin analyzes ad copy for claim substantiation and compliance with applicable laws, rules and self-regulatory guidelines, and also counsels clients on the legal aspects of social-networking Web sites, viral marketing campaigns, and marketing to wireless devices. He also advises clients on traditional intellectual property issues including copyrights, trademarks, rights of publicity and trade secrets.
Here is a look at the rest of the topics and dates.
April 20
Dive into social media’s role in public relations – crisis, image, community building, media relations.
Dive into social media’s role in public relations – crisis, image, community building, media relations.
May 18
In May, the series will culminate with real measurement on the case study companies and how you can measure your own efforts.
You do not need to attend all 5 in the series but we encourage you to do so in order to get the maximum benefit and savings.
In Part 1, we got to know our case study company and learned how to identify their target markets and decide on the tools that will work, what the measures of success are, and determine what the social media team should look like.
In part 2, we’ll examine the psychology of content and learn the steps to creating usable content, see how our case study company can re-purpose content, lay out a plan and timetable and examine the tools available to make it happen.
Sponsored by:
