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10/17/2012	Brandsmart 2012: Owning the Tectonic Shifts in Marketing In today’s exponentially evolving world, similar to a geologist’s plight, marketer’s need to deal with rapidly changing disruptive forces while balancing existing resources. How well you-- as a marketer-- can adapt to these forces, both for your organization and for your clients and consumers—determines how successful you will be in your role. The Chicago AMA is here to help. We’re going to serve up the biggest, baddest, potentially most disruptive forces of change at BrandSmart 2012. Speakers will include: Ron Faris, CMO, Virgin Mobile USA Clark Scheffy, Associate Partner, IDEO Ken Martindale, Chief Operating Officer, Rite Aid Marc Klein, Vice President, Clean Energy Fuels Corp. Michael Ross, Senior Vice President, General Manager of Education, Encyclopedia Britannica Kevin Willer, President & CEO, Chicagoland Entrepreneurial Center/1871 Jeremy Lockhorn, Vice President Emerging Media, Razorfish Patrick O’Shaugnessy, Chief Developer and Founder, Patched Reality Ro Kumar, Chief Executive Officer, Digital Aisle Alex Kutsishin, President, Fiddlefly Inc. Additionally we’re going to provide all attendees with a custom playbook to translate the themes we’ll be presenting into actionable strategies to implement one, or several, innovations. We want to see you, your team, and your company poised to embrace these changes and use them to your advantage. More details here.

10/17/2012

Brandsmart 2012: Owning the Tectonic Shifts in Marketing

In today’s exponentially evolving world, similar to a geologist’s plight, marketer’s need to deal with rapidly changing disruptive forces while balancing existing resources. How well you-- as a marketer-- can adapt to these forces, both for your organization and for your clients and consumers—determines how successful you will be in your role.

The Chicago AMA is here to help. We’re going to serve up the biggest, baddest, potentially most disruptive forces of change at BrandSmart 2012.

Speakers will include:

Ron Faris, CMO, Virgin Mobile USA
Clark Scheffy, Associate Partner, IDEO
Ken Martindale, Chief Operating Officer, Rite Aid
Marc Klein, Vice President, Clean Energy Fuels Corp.
Michael Ross, Senior Vice President, General Manager of Education, Encyclopedia Britannica
Kevin Willer, President & CEO, Chicagoland Entrepreneurial Center/1871
Jeremy Lockhorn, Vice President Emerging Media, Razorfish
Patrick O’Shaugnessy, Chief Developer and Founder, Patched Reality
Ro Kumar, Chief Executive Officer, Digital Aisle
Alex Kutsishin, President, Fiddlefly Inc.

Additionally we’re going to provide all attendees with a custom playbook to translate the themes we’ll be presenting into actionable strategies to implement one, or several, innovations. We want to see you, your team, and your company poised to embrace these changes and use them to your advantage.

More details here.

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