Transforming your B2B Marketing Through Data and Analytics

THIS EVENT IS SOLD OUT

Please email Meghan Zimmerman to be added to the waiting list.

Join thought leader Mark Jeffery for a morning of fun and insights into how to dramatically improve the performance of your B2B marketing.

The five insights span:

• The marketing divide – what the leading marketing organizations know that the laggards don’t. Research insights from a Kellogg School study of 250 firms capturing $53 billion in annual marketing spending.
• Strategies for gaining customer data in an indirect selling environment and how to use these data for 10X performance gains.
• Optimizing marketing throughout a direct sales pipeline to double sales force productivity.
• Agile marketing – how to amplify winning marketing strategies for 5X or more performance improvements.
• Big Data Analytics in B2B – all customers are not created equal.

Case examples will include Microsoft, DuPont, Intel, and other major B2B companies and healthcare organizations.

The session will include time for a round table discussion of your challenges and opportunities in an informal Q&A format.

ABOUT MARK JEFFREY

Mark Jeffery is the President and CEO of Aquimo LLC, www.aquimo.com, Managing Partner of Agile Insights LLC and Senior Lecturer of Executive Education at the Kellogg School of Management. 
Aquimo is a revolutionary mobile gaming platform for golf, baseball, bowling and other sports.


His consulting expertise is enterprise performance management, unlocking business value from marketing and IT, and data-driven marketing strategy and execution. Mark has conducted significant research at Kellogg and has surveyed 252 Fortune 1000 firms on strategic marketing performance management, capturing $53 billion of annual marketing spending. He has also previously surveyed 179 Fortune 1000 firms and 44 Federal Government agencies on IT management best practices, capturing $70 billion of annual IT spending. 



Mark directs two Kellogg executive programs: Strategic Data-Driven Marketing and Driving Strategic Value from IT. Over the last decade he has taught in many custom executive programs at organizations including Microsoft, DuPont, Sony, Nissan, and Phillips. He has also designed and delivered best practice workshops to Blue Cross Blue Shield Association executive leadership team and the US. Department of Veterans Affairs managers.



He has more than 30 publications in scientific and technology journals, three book chapters and 26 original case studies distributed through Harvard Case Publishing. In 2011 his book "Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know" was awarded the best book of the year by the American Marketing Association. In 2013 Jeff Bezos named Mark’s book Data-Driven Marketing as one of his personal top12 business books to read list.

Sponsored by: