Data-Driven Decisions: Marketing Measurement & Optimization

The pressure is rising on CMOs.  By 2015, ROI on marketing spend will be the No.1 method for determining the function's success.  But too often marketers don't ask the tough questions around measurement and communication.  Join Neal Campbell, CMO at CDW, for a spirited and thought-provoking discussion on getting to the "essence of the data". 

ABOUT NEAL CAMPBELL

Neal Campbell is senior vice president, chief marketing officer and executive committee member of CDW, a leading provider of technology solutions to business, government, education and healthcare.

Campbell is responsible for the strategy and development of CDW's advertising, public relations, channel marketing, marketing intelligence and research, merchandising, microsites, creative services and direct marketing content, along with relationship marketing, corporate communications and e-commerce initiatives including content development, online marketing and e-procurement.

Prior to joining CDW in 2011, Campbell served as chief executive officer of TrafficCast, a provider of real-time and predictive traffic information to Google, Yahoo and others. He also served as executive vice president and general manager of strategic marketing and next generation products for ISCO International. Campbell spent 17 years with Motorola, most recently as vice president and general manager of GSM portfolio marketing and planning for the company's mobile device business.

Campbell earned a bachelor's degree in electrical engineering from Bradley University and an M.B.A. in finance and marketing from Northwestern University's Kellogg School of Management.