President’s Message
October 2009
by Suzanne Martin, CBC
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Judging from the feedback we’ve received on our inaugural BMA Chicago Day, there will be many more to come!
Held on Thursday, Oct. 1, the daylong event got off to a rousing start when Steve Liguori wowed the crowd at The Standard Club with a riveting presentation on GE’s “Gold Standard” marketing strategy at the October MarketingMasters Luncheon Seminar. A full report on his talk is in the current issue of the BMAIL. To read BtoB magazine’s report, go here.
After the luncheon, Google treated attendees to a tour of the Chicago Googleplex on Kinzie, which included a presentation on “Networking in a Digital Age” by consultant Sima Dahl. Capping off the day was golf and more networking at The Green at Grant Park.
The second in a series of Breakfast Roundtables on social media will be held on Wednesday, Oct. 21, at IIT’s Stuart School of Business. This month’s Roundtable will feature Mike Volpe, vice president of inbound marketing at Hubspot, who will talk about harnessing the likes of LinkedIn, Facebook and Twitter from a B2B perspective.
In the third in the series on Nov. 18, Ray Villares, principal and vice president of digital services at Symmetri Marketing Group, will explore how to leverage integrated marketing to optimize social CRM investments. The final session will feature John Byrne, editor in chief at BusinessWeek.com, who will explain how deep engagement measures have helped develop BusinessWeek.com into an online community.
Just as a reminder, you can still sign up for the three remaining Roundtables in the social media series for only $50 on our Web site.
And speaking of social media, BMA Chicago is now on Twitter @BMAChicago. Follow us for programming, B2B and BMA news and special promotions. To tweet from our events, use #bmachicago.
Our next luncheon seminar on Thursday, Nov. 5, will feature Nancy Bhagat, Intel’s vice president of global marketing strategy and campaigns, who will give a progress report on the tech giant’s first-ever brand campaign, which launched this spring. For more on her upcoming presentation, see the full story in the BMAIL.
BMA’s 2010 Conference will again be held in Chicago next June 2 to 4 at a fabulous new conference facility at the Swissotel. The conference’s theme next year will be “Engage.” You can get all the details here.
BMA Chicago’s LinkedIn Group is now more than 1,700 members strong and you should be one of them. Membership in the group is open to both BMA members and non-members, so visit and engage often, since there are always new posts. Go here to join the BMA/Chicago LinkedIn Group.
And if you are not a member, I encourage you to join BMA today. This month, receive a free FLUX t-shirt promoting our MarketingMasters Luncheon series. Go here to see all the benefits that come with membership for only $270 a year! Be a part of BMA’s single largest chapter, serving nearly 500 business marketing professionals through professional development, networking events and programs.
You can also stay updated on the latest news about all BMA Chicago activities and events by subscribing to our BMAIL electronic newsletter. You can join, register for BMA programs and subscribe to the BMAIL through the BMA Web site.
As you can see, there are plenty of opportunities to get involved in BMA, and I look forward to seeing you all at many of our events!
After the luncheon, Google treated attendees to a tour of the Chicago Googleplex on Kinzie, which included a presentation on “Networking in a Digital Age” by consultant Sima Dahl. Capping off the day was golf and more networking at The Green at Grant Park.
The second in a series of Breakfast Roundtables on social media will be held on Wednesday, Oct. 21, at IIT’s Stuart School of Business. This month’s Roundtable will feature Mike Volpe, vice president of inbound marketing at Hubspot, who will talk about harnessing the likes of LinkedIn, Facebook and Twitter from a B2B perspective.
In the third in the series on Nov. 18, Ray Villares, principal and vice president of digital services at Symmetri Marketing Group, will explore how to leverage integrated marketing to optimize social CRM investments. The final session will feature John Byrne, editor in chief at BusinessWeek.com, who will explain how deep engagement measures have helped develop BusinessWeek.com into an online community.
Just as a reminder, you can still sign up for the three remaining Roundtables in the social media series for only $50 on our Web site.
And speaking of social media, BMA Chicago is now on Twitter @BMAChicago. Follow us for programming, B2B and BMA news and special promotions. To tweet from our events, use #bmachicago.
Our next luncheon seminar on Thursday, Nov. 5, will feature Nancy Bhagat, Intel’s vice president of global marketing strategy and campaigns, who will give a progress report on the tech giant’s first-ever brand campaign, which launched this spring. For more on her upcoming presentation, see the full story in the BMAIL.
BMA’s 2010 Conference will again be held in Chicago next June 2 to 4 at a fabulous new conference facility at the Swissotel. The conference’s theme next year will be “Engage.” You can get all the details here.
BMA Chicago’s LinkedIn Group is now more than 1,700 members strong and you should be one of them. Membership in the group is open to both BMA members and non-members, so visit and engage often, since there are always new posts. Go here to join the BMA/Chicago LinkedIn Group.
And if you are not a member, I encourage you to join BMA today. This month, receive a free FLUX t-shirt promoting our MarketingMasters Luncheon series. Go here to see all the benefits that come with membership for only $270 a year! Be a part of BMA’s single largest chapter, serving nearly 500 business marketing professionals through professional development, networking events and programs.
You can also stay updated on the latest news about all BMA Chicago activities and events by subscribing to our BMAIL electronic newsletter. You can join, register for BMA programs and subscribe to the BMAIL through the BMA Web site.
As you can see, there are plenty of opportunities to get involved in BMA, and I look forward to seeing you all at many of our events!
Best regards,
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Suzanne Martin, President, BMA/Chicago