At the next luncheon on Thursday, Dec. 3, we welcome Eileen Zicchino, managing director and chief marketing officer at J.P. Morgan Treasury Services, who will talk about why marketers need to do a better job of communicating their value to their internal “clients.” Zicchino ought to know. She’s been in her job for 10 years, something very few CMOs can claim these days. 

 

Our Breakfast Roundtable social media series continues on Wednesday, Nov. 18, when Ray Villares, principal and vice president of digital services at Symmetri Marketing Group, presents the third installment of the four-part series. This session, held as usual at IIT’s Stuart School of Business, is titled “The New ‘Integrated Marketing’—Social, Search and Mobile Marketing.” You can register here for the last two sessions for $50.

 

Speaking of social media, we are now on Twitter. Follow us @bmachicago. Tweet by using #bmachicago. And don’t forget about joining our LinkedIn group, Business Marketing Association of Chicago. With more than 1,800 members, you have a wealth of knowledge to tap into.

 

In case you haven’t heard, BMA’s 2010 Conference will again be held in Chicago next June 2 to 4 at a fabulous new conference facility at the Swissotel. The conference’s theme next year will be “ENGAGE.” To win a free registration (a $795 value), simply join, renew or refer a colleague to join BMA by Dec. 31, 2009, and be entered to win the grand prize: a free registration to the conference. The second prize is two seats to our February luncheon with Kathy Button Bell, CMO at Emerson. You can join on our national BMA Web site, www.marketing.org.

 

As the holiday season approaches, Chicago marketers know that the Acronym Holiday Bash is just around the corner. Join fellow marketing, advertising and PR professionals from seven organizations to bring in the holidays, network, drink and eat for a great cause (portions go to Chicago Tribune Holiday Fund). It all happens Tuesday, Dec. 8, at Harry Caray’s from 6 to 9 p.m. Register at www.acronymbash.org.

 

And if you are not a BMA member, I encourage you to join today. Go here to see all the benefits that come with membership for only $270 a year. Be a part of BMA’s single largest chapter, serving nearly 450 business marketing professionals through professional development, networking events and programs.

 

You can also stay updated on the latest news about all BMA Chicago activities and events by subscribing to our BMAIL electronic newsletter. You can join, register for BMA programs and subscribe to the BMAIL through the BMA Web site.

 

I wish you all a happy Thanksgiving and a warm holiday season, and I look forward to seeing you at our upcoming events.
 

Suzanne Martin, President, BMA/Chicago