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Special Luncheon Event for Members Only

As a special benefit to members, on October 13th, BMA will  simultaneously host events at three different locations in the Chicagoland area: Navistar will be our host in Warrenville, Motorola will be our host in Schaumburg and Google will be our host downtown. 

This is part of a national program that will be broadcast live from Denver Colorado, featuring a panel of experts on Digital Marketing. We thank our member companies, Motorola, Navistar and Google for hosting this event, which, again, is free to all BMA members.  


Digital Deliverance  --  Understanding digital’s rapidly growing role in engaging b-to-b constituencies

If you could hear from a handful of companies at the forefront of digital engagement of key audiences, chances are that Cisco, GE and IBM would be at the top of your wish list.
Your wish comes true on Wednesday, October 13, when national BMA chairman Gary Slack will moderate a 90-minute, nationally telecast panel discussion from the Denver Athletic Club with:
Linda Boff, Global Director, Marketing Communications, GE
Linda Boff has served as the Global Director, Marketing Communications for GE since November 2008. She holds responsibility for cross-business collaboration for key corporate initiatives and provides corporate-wide leadership for marketing communications. Linda and her team drive the digital strategy for GE and run the Digital COE. She also leads event marketing, sponsorship and promotions. 
Ben Edwards, Vice President of Digital Strategy and Development, IBM
Ben Edwards leads the strategy, design and development of IBM’s marketing and communications within the digital realm, including web, mobile and social medial. His digital leadership team directs digital marketing worldwide, develops the and corporate intranet, the digital content strategy, IBM’s social media teams and IBM’s global digital agency. Previously, Ben served as the executive vice president of The Economist Group, a $500 million diversified media and information-services company.
Mike Metz, Senior Director Web Marketing and Strategy, Cisco
A 20-year veteran of the computer industry, Michael Metz heads a team of over 50 web professionals who manage all marketing aspects of the corporate website. Mike has also served as the Director of E-learning Marketing for Cisco, holding responsibility for marketing the Cisco Career Certifications program, Cisco learning products, e-learning as an Internet solution for customers, and as an applied solution for Cisco field, channel and customer learning needs.
Mike, Linda and Ben lead digital strategy and marketing at their respective firms. They have generously agreed to collaborate with BMA on what will be a riveting, wide-ranging discussion.
During this in-depth panel, you will learn about:
· The digital ecosystems at Cisco, GE and IBM
· Why and how digital has become a primary marketing platform
· How digital techniques are enhancing customer engagement and loyalty
· How digital supports demand generation from the top to the bottom of the
b-to-b sales funnel
In addition, you will learn about the latest at Cisco, GE and IBM on these specific fronts:
· Digital content and collaboration
· Expert and other types of web communities
· Digital tools for the sales force
· Mining customer web behavior to deliver personalized Web experiences
· Social media strategy
· Mobile and mobile apps
· SEO, SEM and analytics
As the second of two national BMA telecast panels this year, the October 13 panel session will be telecast live from Denver to BMA chapters and members across the country.
Q&A Session
BMA intends to carve out at least 30 minutes for audience Q&A (both from the live Denver audience and online from our global audience). We will ask panel members to keep their answers brief so we can address as many questions as possible.
Please feel free to submit questions in advance to Marilee Yorchak at
The event will include a complimentary lunch, access to the live broadcast and follow up discussion led by each of the hosts;

- Tom Insprucker, global vice president of web programs, Schneider Electric and Omar Albertelli, Director of Americas Marketing for Networks Business, Motorola at Motorola, 1297 E. Algonquin Road, Door 65, Schaumburg
- Jennifer Howard, Head of B2B Markets, Google at Google, 20 W. Kinzie, Chicago
- George Rafeedie, Principal at BlueSilver, Inc and co-host Mike Cerilli, Vice President, Marketing Navistar Truck Group at Navistar, 4201 Winfield Road, Warrenville

In addition to another terrific program we hope it provides a great opportunity for you to connect with marketing peers that are located in your area: downtown, western suburbs or northern suburbs.

To participate on your own from a different location, please click here.