This web seminar will help your “brand positioning” through understanding segmentation, including message strategies, advertising briefs, product and pricing strategies, communications plans, sales strategies, and more to achieve marketing efficiency.
MarketingMasters Luncheon Seminar
On June 1, Aon becomes the new global shirt sponsor of U.K. football powerhouse Manchester United—the number-one brand in the world’s number-one sport. Join Phil Clement, Aon’s global chief marketing and communications officer, and 600-plus national BMA “Engage” conference attendees, where he’ll describe how Aon plans to leverage this bold sponsorship to elevate the Aon brand to the benefit of clients and engage and unite Aon’s 36,000 colleagues around the globe.
Breakfast Roundtable
Marketing and communications professionals have long wondered why they don’t get more “respect” from the C-Suite. According to Mark Stouse, BMC Software’s global communications leader, it’s because of a fundamental failure to understand a key fact: Business is financial photosynthesis.