MarketingMasters Luncheon Seminar
Intel’s Inventors Star in First Brand Campaign
Presented by Nancy Bhagat, VP of Sales/Marketing and Director, Global Marketing Strategy and Campaigns, Intel
Ask virtually anyone in any country if he or she knows what Intel is and the answer will be yes. So why would a company with a worldwide awareness level above 80 percent need to launch a branding campaign?
Nancy Bhagat is vice president of the Sales and Marketing Group at Intel Corporation and serves as director of global marketing strategy and campaigns. She leads a team of strategic marketers who act as advocates of Intel’s end customers and is responsible for creating strategies and messages that are relevant and impactful. This includes strategic go-to-marketing plans, communications and media strategy, and messaging.
Bhagat was initially hired at Intel to create and manage the Integrated Marketing Group, where she pioneered a new open-source agency model and drove several digital innovations. She was responsible for all advertising, digital marketing, global media, corporate events, marketing communications, brand identity and agency management worldwide.
Her career spans the breadth of marketing disciplines, with emphasis on brand and product strategy, and digital and integrated marketing. Prior to joining Intel in September 2005, Bhagat held several senior roles within the software industry. She was most recently at Macromedia, where she was chief marketing officer. Prior to Macromedia, Bhagat was senior vice president of global marketing for Computer Associates International, where she played a critical role in driving the rebranding and repositioning of the company in the early part of this decade.
In addition to her career on the client marketing side, Bhagat spent several years in senior, global positions at advertising agencies such as J. Walter Thompson and a startup marketing boutique named Schell Mullaney.
Bhagat holds a bachelor’s degree with a double major in business administration and political science from Gettysburg College. She is a frequent speaker at industry events and conferences, and participates on various marketing councils.