MarketingMasters Luncheon Seminar
For GE’s Marketers, It’s Education at Work
He’s been called one of the top consumer marketers in the United States by Advertising Age and BrandWeek, and with good reason. In the 1980s and 1990s, Steve Liguori played a large role in the resurgence of the Oscar Mayer® and Doritos® brands at CPG giants Kraft Foods and PepsiCo, respectively.
Thursday, Oct. 1, at The Standard Club. Liguori is on a mission to achieve
b-to-b marketing excellence at GE through its “Gold Standard” education program, which is helping the company optimize for today and build for the future.