Breakfast Seminar

All Things B2B Client and Agency

Jeanine Gaffke, global marketing director, Diversey, Linda McGovern, director, marketing, USG, George Rafeedie, principal, BlueSilver, Inc., and Brennen Roberts, managing partner, Pepper Global with Kathryn Neal Odell, president, Sales-Onsite as moderator

From the RFP to building and sustaining agency relationships, how do the world class partners do it? Gain insights on the perfect business development model for an agency, the practices agencies of agencies who are truly more than a vendor, and the steps can clients take to make sure their agency partners can perform to their highest level. Moderated by Kathryn Neal Odell, president, Sales-Onsite, LLC. with panelist, Jeanine Gaffke, global marketing director, Diversey, Linda McGovern, director, marketing  USG, George Rafeedie, principal, BlueSilver, Inc., and Brennen Roberts, managing partner, Pepper Global.

 

 

 

Sponsored by: 
BusinessWeek
IIT Stuart School of Business