Past Events
Thursday, January 12, 2012
Marketing Innovators Luncheon Seminar
BMA Chicago and the Chicago Innovation Awards are pleased to host an encore performance of last year’s BMA MarketingInnovators Luncheon on Thursday, January 12. Once again, innovation guru Tom Kuczmarski will moderate a panel with four Chicago Innovation Award winners and one judge to discuss how marketing and innovation come together and Move Chicago Forward.
Wednesday, December 14, 2011
Breakfast Seminar
Even the most venerable brands can be leveled in a flash — by disgruntled customers, competitors, even employees. In Brand Resilience, Deloitte veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the 21st century, including how to use social media proactively.
Wednesday, December 14, 2011
Call for Entries: B-to-B Social Media Best Practices Panel - Submit your entry by December 9 for the opportunity to showcase your company’s successful integration of B-to-B social media into the marketing mix in a first-of-its-kind BMA Marketing Innovators Luncheon seminar on social media best practices.
Thursday, December 8, 2011
Young Professionals
Hear from corporate and non-profit marketing leaders as they focus on the importance of giving back to the community and the various ways in which organizations practice this initiative. Meet marketing professionals to build your professional and personal network.
Tuesday, December 6, 2011
Please join us for this spirited networking celebration hosted by the following organizations: AMA (American Marketing Association, Chicago Chapter), ATA (American Teleservices Association, Chicago Chapter), BMA (Business Marketing Association, Chicago Chapter), CADM (Chicago Association of Direct Marketing), CAF (Chicago Advertising Federation), PMA (Promotion Marketing Association, SOCAP (Society of Consumer Affair Professionals).
Thursday, December 1, 2011
Marketing Innovators Luncheon Seminar
The December BMA Marketing Innovators Luncheon seminar will feature a lively panel discussion on developing results-driven sales enablement programs. Panelists from ADP, Corporate Visions and SAVO will share their expertise and insights, with former BMA President Michael Krauss moderating.
Wednesday, November 16, 2011
Breakfast Seminar
No other set of decisions have more direct impact on profitability than the firm’s pricing decisions. But how should a firm arrive at prices? When should it give a discount? And how should pricing decisions be managed? In this seminar, we examine the key issues business market executives should address to improve pricing.
Wednesday, November 9, 2011
Member Dinner
You will engage with fellow members in your neighborhood. BMA president, Suzanne Martin, and board members Mike Cerilli, Navistar and George Rafeedie, of Tell Your Story; kick off the program on November 9. Future dinners will be held: Dec. 8, Jan. 25 and Feb. 22.
Thursday, November 3, 2011
Marketing Innovators Luncheon Seminar
Customers’ expectations are changing. You must align your marketing function with them. Join BtoB marketing thought leader Eduardo Conrado of Motorola Solutions as he explores how to convert a clearly defined organizational purpose into customer-focused actions. Eduardo will discuss how this approach fits a rapidly evolving marketplace.
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