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Marketing Innovators Luncheon Seminar

The @Work State of Mind: Engaging The Most Engaged

The various digital tools available to us today provide access to an ocean of information, with fewer and fewer time and location restrictions. But there exists a tipping point where this open access can present challenges for business-to-business marketers: the blurring of our target audiences’ work and home lives.

Join us at BMA Chicago’s May 3 Marketing Innovators Luncheon seminar at the Standard Club for a very special panel discussion focusing on a vital topic in today’s changing marketing world: how to engage target audiences that are increasingly connected—yet potentially more distracted from our messages than ever.
The thought leadership centerpiece of this emerging area of B-to-B marketing study is the @Work State of Mind Project an international study conducted among knowledge economy decision-makers by B-to-B agency gyro in collaboration with Forbes Insights. Forbes Insights will present fresh research findings about the vanishing boundaries between work and home life from this recent primary study at the May 3 event.
BMA Chicago has slated a panel of foremost thought leaders on the impact of the work life-home life fusion for the event:

Tom Haas, Chief Marketing Officer, Siemens Corp.
Tom is an expert in providing focus in marketing efforts, having done so for the conglomerate over the years. He oversees the $145 million “Siemens Answers” global ad campaign that shows how the company is providing infrastructure solutions in energy, healthcare, and industry. He has also been instrumental in the development of Siemens One, an integrated business unit that provides infrastructure solutions across Siemens’ different businesses. Tom is responsible for the planning, direction, and execution of all corporate marketing and brand advertising programs for Siemens’ $25 billion U.S. operations, and for corporate sales support programs, customer events, sponsorships, and strategic marketing alliances. Tom has also served as senior director, executive communications for Pratt & Whitney, a division of United Technologies. He was named one of the Best Marketers of the Year by B to B Magazine in both 2008 and 2009. He holds an MBA in Marketing from Rensselaer Polytechnic Institute, an MA in Communications from the University of Pittsburgh, and a BA in Journalism from Duquesne University.

Bruce Rogers, Chief Insights Officer, Forbes Media
Bruce is responsible for managing Forbes’ Insights thought leadership research division, as well as the Forbes CMO Practice, including revenue from custom research created for blue-chip companies such as IBM, Google, KPMG, P&G, HP, and Mastercard. He is the co-author of “In the Line of Money: Branding Yourself Strategically to the Financial Elite”. Previously, he served as chief brand officer at Forbes Media and held several marketing positions at LLC, as well as vice president of marketing at Forbes Magazine. Bruce holds a BA in Communications from Rutgers, The State University of New Jersey-New Brunswick.

Rick Segal, Worldwide President & Chief Practice Officer, gyro (MODERATOR)
With his signature bow tie and round, horn-rimmed glasses, gyro's Mr BtoB, Rick Segal is known for pushing others to achieve their best. And that may be a key to the agency's success. The fact that Rick never takes the easy route has helped gyro become one of the leading BtoB marketing communications firms. It has also been named "Agency of the Year" a total of 21 times in 16 years by Advertising Age's Business Marketing, BtoB magazine and, most recently, the Business Marketing Association. Rick has been regularly named to BtoB magazine's "Who's Who" list and was featured as one of 53 "Seers and Sages of the Techno-Future" in Forbes ASAP magazine. He was an Ernst & Young Entrepreneur of the Year finalist, and his comments have appeared in business, technology and marketing publications including Forbes, The New York Times, BusinessWeek, Newsweek and The Boston Globe. He currently serves as a member of the National Board of Directors of the American Advertising Federation, a member of the Executive Committee of the Advertising Hall of Fame, a member of the Advisory Board of the Institute for the Study of Business Markets (ISBM) and is vice chairman of BPA Worldwide, the audit bureau of the business and trade media industry.

Maggie Jackson, award-winning columnist and author of Distracted
In her most recent book, “Distracted: The Erosion of Attention and the Coming Dark Age,” Maggie makes it clear that if we continue down the road of scattered attention spans and widespread societal ADD, we will be in danger of squandering and devaluing the essence of humanity, and our technological age could ultimately slip into cultural decline. Still, Maggie describes some of the exciting new scientific research that shows how focus, awareness, and judgment can be nurtured, with positive results. She is also a regular contributor to the Boston Globe, and her essays and articles have appeared in The New York Times, Business Week, Utne, Gastronomica and publications worldwide. Maggie is a senior fellow at the Center for Work-Life Policy in New York and a sought-after speaker around the globe. She holds a BA in English from Yale University.


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