Presented by Suzanne Fanning, President of the Word of Mouth Marketing Association and Bill Chamberlin, Principal Consultant-CORE Social Insights Practice, IBM
The deck from this presentation may be found below.
Leveraging Your Customers to be your Most Powerful Marketing Tool
There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth than ever before. Bill Chamberlin from IBM and Su Fanning, President of WOMMA will share how the top brands in the world are driving results by leveraging consumers. You’ll learn the attributes that make up an influencer and how to determine “potential to influence” versus “actual influence.” You’ll hear about the most effective ways to benchmark across different verticals. This session will give you the keys to constructing an influencer plan to set your brand or product up for success in 2014.
*To download the deck, click on the slideshare logo on the bottom left of the the presentation frame. This will lead you to the file on slideshare.net where you can click "Save" at the top of the presentation and save the file to your computer.