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Breakfast Seminar

Engaging Advocates

Presented by Suzanne Fanning, President of the Word of Mouth Marketing Association and Bill Chamberlin, Principal Consultant-CORE Social Insights Practice, IBM

The deck from this presentation may be found below.

Leveraging Your Customers to be your Most Powerful Marketing Tool

There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth than ever before. Bill Chamberlin from IBM and Su Fanning, President of WOMMA will share how the top brands in the world are driving results by leveraging consumers. You’ll learn the attributes that make up an influencer and how to determine “potential to influence” versus “actual influence.” You’ll hear about the most effective ways to benchmark across different verticals. This session will give you the keys to constructing an influencer plan to set your brand or product up for success in 2014.


About Bill Chamberlin

Bill started his career in sales, but has spent most of his career in marketing research and strategy roles. His passion is researching emerging trends, technologies and business issues. He currently works as a Principal Research Analyst and Consultant for IBM’s Corporate Marketing & Communications team where he is part of a Social Insights Research team that advises IBM business leaders on how to leverage social media and online communities.  Bill blogs, tweets, and communicates under the "HorizonWatching" brand name.  
About Su Fanning 
Suzanne Fanning, identified by Forbes in 2013 as "one of social media's top movers and shakers," currently serves as the President of the Word of Mouth Marketing Association (WOMMA) She was selected for this position by top marketers from Intel, Hershey's, Procter and Gamble, American Express, Nestle, Unilever, Ogilvy, Warner Bros., and others to unite the world's most innovative companies and help drive the industry forward. 
Social business strategies she developed for global corporations have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, and on the cover of PR Week, and published in several renowned marketing books. 
Her programs have achieved record-breaking results across the board for online and offline engagement as well as sales for several global brands. The Viral Garden called the social media program she developed with Brains on Fire "the best corporate run social media program in existence," and Forrester ranked her blog in the "Top 20 Corporate Blogs Worldwide." She received the Individual Excellence Award from her company in Helsinki, Finland, for personally making the biggest impact worldwide on the business,  and she has received numerous additional industry awards. 





*To download the deck, click on the slideshare logo on the bottom left of the the presentation frame. This will lead you to the file on where you can click "Save" at the top of the presentation and save the file to your computer.

Sponsored by: 
IIT Stuart School of Business