Breakfast Seminar
Creating the Blueprint to Bring Social Media into Your Organization, part 4
From January - May, BMA Chicago will lead workshop participants through the maze of planning, executing and measuring social media in the marketing mix for a specific company. This workshop-style series will answer the hard questions no one has and give participants concrete take-aways:
In part 4, we'll dive into social media’s role in public relations – crisis, image, community building, media relations.
Moderator:
Sima Dahl, President/CEO, Parlay Communications, Ltd.
About Sima Dahl
Sima Dahl is a consultant, speaker and author. Her company Parlay Communications, Ltd. helps businesses and business owners raise their visibility and generate leads through smarter marketing, branding and social media, a process she calls Moving from Message to Mindshare™. In addition, Sima provides sales training, keynote presentations and workshops to rainmakers, job seekers and ladder climbers on the art of networking in a digital age. Her 3-step social networking system is called Sway Factor™ and her book by the same name is due out in the fall of 2010. Sima is the founder of MarketingJobWire.com and a regular contributor to MarketingPower.com, Marketing News Magazine and Social Media Marketing Magazine. She earned a BA in Communications from the University of Illinois at Champaign and an MBA with honors from DePaul University in Chicago.
Panelists:
Nancy Brennan, SVP, Director of Corporate Branding, MSL Group
About Nancy Brennan:
Nancy Brennan, who leads the corporate branding practice, started her career with MSLGroup in the Washington, D.C. office in 1985, then spent a short time in our New York headquarters before settling in Chicago with her husband, John. Nancy, a native of New Orleans who went on to graduate from Brown University, is one of the few across our industry who has been able to spend nearly all of her career with one agency. Anyone in this business will tell you that to accomplish that remarkable feat, you have to make yourself indispensable to your clients and your firm year-in and year-out. She has been a great counselor to clients, a wonderful mentor to employees and reliable partner to her management colleagues across the MSL Group network.
Darrell Jursa, SVP, Emerging Media, Fleishman Hillard
About Darrell Jursa:
Darrell is a Senior Vice President at Fleishman Hillard and manages the Emerging Media practice where he helps clients learn, use, track and benefit from technology that allows brands to become more human in the real world, where most word-of-mouth takes place. His focus is helping clients create long-term accountable programs utilizing emerging methods of communication assisted by technology that get companies to join the conversation( already in progress) between their customers, consumers and the media.
Prior to Fleishman Hillard, Darrell spent many years creating new and building existing image-driven brands while at Foote, Cone & Belding, The Coca-Cola Company and The Interpublic Group of Companies. In addition, he founded one of the first influencer/word-of-mouth marketing agencies, Liquid Intelligence.
At Interpublic, he created a word of mouth marketing practice focused on community that helped clients such as Hidden Valley Ranch Dressing and Constellation Wines. While at Impact/FCB and The Coca-Cola Company, Darrell introduced several new non-carbonated brands that helped the company broaden its offerings and revenue. Liquid Intelligence also gave Darrell the platform he needed to create and execute the most talked-about packaged goods comeback story in over 50 years; Pabst Blue Ribbon.
He has been quoted in The Wall Street Journal, Advertising Age and CNBC, writes for several industry trade publications and frequently lectures undergraduate and graduate students at The University of Chicago, Columbia College, Loyola University and DePaul University.
The final session will be May 18
The series will culminate with real measurement on the case study companies and how you can measure your own efforts.
In Part 1, we got to know our case study company and learned how to identify their target markets and decide on the tools that will work, what the measures of success are, and determine what the social media team should look like.
In part 2, we’ll examine the psychology of content and learn the steps to creating usable content, see how our case study company can re-purpose content, lay out a plan and timetable and examine the tools available to make it happen.
In part 3, we'll look at the law and how to avoid legal mistakes. We’ll come up with policies, rules and procedures for our case study company's employees and community.
Sponsored by:
