Marketing Innovators Luncheon Seminar
Mobile Changes Everything
The deck from this presentation may be found below.
Constant connectivity through mobile has completely changed user behavior and the world we live in. We no longer use our mobile device as just a phone, it consults every decision we make.
Over the past few years at Google, we've had the chance to discuss the mobile revolution with hundreds of marketers and the same theme consistently emerges from these conversations: for the majority of businesses we speak with, the question is no longer "Why should I invest in mobile" - we've all read statistics about the tremendous adoption of mobile and tablet devices - but "how should I invest in mobile?".
Every company is different but similar questions emerged from those hundreds of meetings. An eight year veteran of Google/YouTube, Kay Webster, senior media solutions specialist, will review crucial mobile questions that every business executive should be asking today and what the future of mobile looks like from Google's point of view.
ABOUT KAY WEBSTER
Kay has been at Google for over eight years and currently focuses on developing multi-platform media and brand solutions for the top companies in the country. She works closely with both the agencies and clients to execute best in class digital marketing solutions to meet their goals and objectives. For the last four years, she has focused on YouTube sales and has thoroughly enjoyed seeing the growth and success of the video site. She now specializes in Google’s “mobile first” strategy across all products and platforms.
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