Marketing Innovators Luncheon Seminar
Challenger Selling in a Digital World
The deck from this presentation may be found below.
Staying ahead of an ever-changing marketplace and creating demand for products is top-of-mind for most B2B marketers. BMA Chicago’s March 13 Marketing Innovators Luncheon will focus on how evolving your strategy can help you breakthrough to win customer and industry attention.
Linda Bartman, CMO at Cars.com, will share how the B2B marketing team evolved and adopted a Challenger Sales model to help customers better understand the changing automotive industry and consumer to create demand for Cars.com products and insights.
During Linda’s talk you will hear about the challenges Cars.com encountered in the market and within B2B marketing before and during this transition in strategy. Linda will also discuss the successes and lessons learned throughout the process and how these are relevant for your B2B marketing organization.
ABOUT LINDA BARTMAN
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