March MarketingMasters Luncheon Seminar

Google Answers Your Questions—in Person

SPEAKER:
Penry Price
Vice President, Advertising Sales, North America
Google Inc.

MODERATOR:
Jim Lecinski
Managing Director, Central Region
Google Inc.

Most speakers at events like BMA’s MarketingMasters luncheon seminars enjoy fielding questions from the audience as part of their presentations. That’s especially true for Google’s Penry Price, who has worked huge crowds at AAAA, IAG and ANA events, to name a few.

After all, Google’s stated goal is to organize the world’s information. What better way to do that than to find out what’s on the minds of people in the communications business?

So Price is going to go one better when he keynotes BMA’s luncheon on Thursday, March 20, at the InterContinental Chicago. Instead of answering questions at the end of prepared remarks, he will skip the presentation completely and go straight to the Q&A. Moderating the session will be Jim Lecinski, managing director of Google’s Central region.

It’s a radical departure from the format that BMA’s luncheons usually take, and you can help make the program a big success. If you have some questions that you’ve always wanted to ask a high-level executive at Google, email them to BMA. It will review the questions and submit as many as possible along with questions from the floor.

Price succeeded Tim Armstrong as Google’s vice president of advertising sales for North America when Armstrong was named president of advertising and commerce for North America. As one of Google’s elite corps of vice presidents, Price spends a portion of his time addressing marketing issues with industry gatherings—including a recent AAAA meeting that drew more than 400 attendees. He is also frequently quoted in various industry print publications and online media.

In January, in an interview with Canada’s Marketing magazine, Price talked about Google’s acquisition of YouTube and the impact online video is having on the Internet.

“We want users to initiate things,” he told the magazine in a Q&A published on its Web site. “We've moved more toward click-to-play—a user-initiated type action versus you open a page and a video starts. The really interesting things will be how to target advertising to video—why is this person watching that video and how do we serve relevant advertising around it?”

In December, BtoB magazine published an article by Price on its Web site about the importance of being relevant and ready in Web marketing.

“An online component should be central to every b-to-b marketer’s advertising strategy,” Price wrote. “But it’s not just about having a presence online with your Web site; it’s about using a robust (and growing) set of tools that provides marketers with the information they need to be relevant and ready to deliver messages online to potential customers….

“Millions of people are searching for b-to-b-related information,” he added, “and b-to-b companies need to be there when those potential customers ‘raise their hands’ for that information.”

To register for the luncheon, go here, email Marla Schrager or call her at 312-943-8040.